WGR Brand Expands to Rochester on 95.7 FM

RADIO ONLINE | Friday, February 20, 2026 | 12:12pm CT

WROC-FM Rochester

Audacy is expanding its WGR Sports Radio brand into the Rochester market, rebranding WROC-FM as WGR Rochester on 95.7 FM. The change takes effect at 11pm ET on February 22. While the WROC call letters will remain, the station will carry WGR Rochester branding and air a lineup built around WGR's Buffalo-based programming, supplemented by a locally focused show for Rochester listeners.

The move follows a recently announced FM simulcast expansion of WGR Sports Radio in Buffalo and extends the brand's reach across Western New York.

Under the new format, Rochester mornings will begin with "The Jeremy and Joe Show" from 5:30-10am, followed by "The Northtown Automotive Extra Point Show" from 10am-noon. "Sabres Live" will air from noon-1pm, delivering updates on the NHL's Buffalo Sabres.

At 1pm, Gene Battaglia will host "The Sports Bar," a Rochester-focused program dedicated to local sports coverage, running until 3pm. "Schopp and Bulldog" will round out the weekday lineup from 3-7pm.

Tim Wenger, Senior Vice President and Market Manager for Audacy Buffalo and Rochester, said the hybrid approach combines WGR's established sports programming with a dedicated local presence tailored to Rochester fans. He noted the expansion strengthens coverage of Buffalo-area teams while maintaining a local sports voice in the Rochester market.

With the launch of WGR Rochester, Audacy further extends WGR's footprint across Western New York.