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Libsyn Signs Ad Deal With Mehdi Hasan Podcasts


Libsyn
Libsyn

Liberated Syndication Inc. (Libsyn) has entered into a one-year advertising partnership with journalist and broadcaster Mehdi Hasan to monetize two of his podcasts, Mehdi Unfiltered and We're Not Kidding Mehdi & Friends.

Under the agreement, Libsyn will handle advertising sales for the programs, connecting brands with audiences drawn to Hasan's journalism and commentary. The shows are produced as part of Hasan's independent media venture, Zeteo.

"Mehdi Hasan represents the kind of fearless, high-integrity voice that builds loyal, deeply invested audiences," said Stephen Perlstein, Senior Vice President of Business Development at Libsyn. He added that both podcasts provide "thoughtful, time-invested listening and viewing environments" for advertisers seeking to align with substantive and culturally relevant content.

Hasan said the partnership will support the continued growth of his independent journalism platform while maintaining editorial independence. "Partnering with Libsyn allows us to grow sustainably while maintaining our editorial independence," he said.

Launched in 2024, Mehdi Unfiltered publishes three episodes each week featuring interviews, commentary and analysis on global and political issues. The second podcast, We're Not Kidding Mehdi & Friends, combines discussion and humor, often featuring comedian Bassem Youssef and other guests in conversations that blend comedy with current affairs.

Hasan is the founder, CEO and editor-in-chief of Zeteo and a columnist for The Guardian. He also hosts Head to Head on Al Jazeera English and is the author of the book Win Every Argument: The Art of Debating, Persuading, and Public Speaking. He previously worked as an anchor at MSNBC and as a columnist for The Intercept.

Libsyn Ads provides advertising solutions for podcast creators and brands, helping monetize audio and video content while targeting podcast audiences.

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