Entravision Promotes Three to Lead Media, Audio, Sales

RADIO ONLINE | Thursday, March 5, 2026 | 3:45pm CT

Eduardo Maytorena

Entravision has announced a series of leadership promotions across its U.S. Media division, elevating three executives to key roles as the company aims to strengthen its focus on Latino audiences, advertising growth and operational modernization.

Maria Martinez-Guzman (pictured) has been named President of Entravision Media, Eduardo Maytorena has been promoted to President of Entravision Audio, and Winter Horton has been appointed Chief Revenue Officer. All three will report directly to Chief Executive Officer Michael Christenson.

"These promotions align our leadership with our core objectives: serve our Latino audience and advertisers, lead with sales, and modernize our operations," Christenson said. "Maria, Eduardo and Winter are experienced leaders who will deliver on audience, client and revenue growth."

In her new role, Martinez-Guzman will oversee television and digital video programming, local sales in television-only markets and national sales. She began her career with Entravision in the company's McAllen office and returns after a 20-year tenure at Univision, where she most recently served as Executive Vice President of News.

Maytorena will lead radio and digital audio programming, local sales for radio-only markets and network and national audio sales. He previously served as Senior Vice President in Entravision's Los Angeles market.

Horton will oversee sales across Entravision's combined markets and lead sales operations and support for all markets. Most recently Senior Advisor to the CEO, Horton previously held chief operating officer roles at several media companies, including Liberman Broadcasting and Meruelo Media.

Entravision also announced several additional leadership changes. Mark Boelke will serve as Chief Operating Officer while continuing as Chief Financial Officer. Jeff DeMartino has been promoted from General Counsel to Chief Legal Officer and will also oversee company partnerships and additional operational responsibilities.

Jessica Martinez has been named Executive Vice President of Digital Products & Operations, LeaAnna Hernandez will serve as Executive Vice President of AI Strategy, and Fred Roggin has been appointed President of Entravision Digital.