iHeartMedia Partners With Global Gaming League

RADIO ONLINE | Wednesday, March 11, 2026 | 2:57pm CT

iHeartMedia and Global Gaming League

iHeartMedia has announced a new production, marketing and distribution agreement with the Global Gaming League (GGL), expanding the company's presence in gaming culture through original podcast content.

Under the partnership, iHeart will serve as GGL's audio partner, collaborating on a slate of original podcasts that will deliver weekly programming focused on gaming and culture. The shows will be distributed across iHeartMedia's multiplatform network and will highlight GGL's connections with celebrity team owners and creators involved in the league.

As part of the agreement, GGL Founder and CEO Clinton Sparks will launch a new podcast titled "Get Familiar" later this year through iHeartPodcasts. The show will feature conversations with celebrities, creators and cultural figures discussing gaming, entertainment and broader cultural trends.

"Gaming is culture," Sparks said, noting that the partnership reflects the growing overlap between gaming, music, sports and celebrity culture.

Nick Ditri, Vice President of Business Development and Music at GGL, said establishing an audio presence will help spotlight creators and player stories while expanding the league's reach to broader audiences.

Michael Biondo, President of Business Development and Strategic Partnerships for iHeartMedia, said the collaboration aims to bring competitive gaming into mainstream culture by introducing new audiences to the Global Gaming League ecosystem.

"Get Familiar" will be distributed by iHeartPodcasts and will be available on the iHeartRadio app and other podcast platforms later this year.