StreamGuys, Nueva Launch AI Audio Ad Service

RADIO ONLINE | Tuesday, March 31, 2026 | 4:17pm CT

StreamGuys

StreamGuys has introduced SGcreative, a new audio advertising service developed in partnership with Nueva Network, combining AI-driven technology with multi-platform audio distribution to deliver localized ad experiences at scale.

The new offering integrates real-time data such as weather, traffic and local updates into dynamically generated audio ads. Using AI and dynamic ad insertion, SGcreative creates location-specific sponsored messages tailored to individual listeners, allowing campaigns to maintain both national reach and local relevance.

Nueva Network will deploy the listener-facing product under the brand "Que Onnda Today," a format built around geo-targeted, time-sensitive audio segments designed for Hispanic and multicultural audiences. The network distributes bilingual content across terrestrial radio, streaming, podcasts and social media.

StreamGuys says the platform enables advertisers to deliver customized messaging in real time, while providing publishers access to national ad campaigns they might not otherwise secure. Campaigns will run across the StreamGuys Ad Network in major U.S. markets in both English and Spanish.

The company plans to demonstrate SGcreative at the NAB Show in Las Vegas, scheduled for April 19-22.