WHBY Unveils New Brand After 100-Year Milestone

RADIO ONLINE | Monday, April 6, 2026 | 3:10pm CT

WHBY Appleton WI

Following its 100th anniversary celebration, WHBY Appleton, WI, has launched a new brand identity and logo as it begins its second century on the air. The rebrand follows a year-long centennial celebration marking the station's service to Northeast Wisconsin since 1925.

Station leadership says the updated look is designed to reflect WHBY's evolution into a multi-platform media outlet while maintaining its longstanding connection to the Fox Valley community. The new slogan, "Brand New Look. Same Trusted Voice," underscores that balance between modernization and tradition.

B.J. DeGroot, Market Manager for Woodward Community Media, said the station wanted to move forward with a fresh identity rather than return to its previous branding after the anniversary year. He noted the redesign signals a commitment to serving future audiences while building on WHBY's legacy.

WHBY Brand Manager Alex Thomas added that the rebrand represents more than a visual update, pointing to efforts to strengthen community engagement and enhance how the station delivers local news and talk programming.

Despite the new look, WHBY says its core mission remains unchanged, continuing its focus on local news, community dialogue, and serving listeners across the Fox Cities.

The updated branding is being implemented immediately across all platforms, including the station's website, social media, and community presence.