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WIRO Rebrands as Star 106.7 in Ironton OH


WIRO-FM/Ironton, OH
WIRO-FM/Ironton, OH

Total Media Group has launched a new format for WIRO-FM in Ironton, OH, rebranding the station as Star 106.7 FM. The revamped station features a music mix spanning the 1980s, 1990s and today, paired with a continued emphasis on local programming. Management says the format is designed to combine familiar hits with strong community ties and local personalities.

Alongside its updated sound, Star 106.7 FM will maintain its role as a source for local news, weather and sports coverage across the Tri-State region. The station will also continue as the broadcast home for Ironton High School athletics and Ohio State Athletics.

Operations Manager Jason Toy said the new format blends a distinctive music mix with the local information listeners rely on daily, while preserving the station's longstanding commitment to community sports coverage.

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