Blackburn Media Taps Production Vault Platform

RADIO ONLINE | Monday, April 27, 2026 | 12:01pm CT

OrbytMedia

Orbyt Media has announced a strategic partnership connecting Blackburn Media with Production Vault, expanding access to production and imaging tools across Blackburn's radio stations in Canada.

Under the agreement, Blackburn Media will use Production Vault to support station imaging, creative assets and overall sound design, with the goal of enhancing brand consistency across its portfolio while maintaining a localized feel in individual markets.

Production Vault, developed by Reelworld and distributed in Canada through Orbyt Media, offers a wide range of radio production elements, including sweepers, promos, branded song intros, music beds and sound design tools aimed at streamlining workflows and elevating on-air sound.

Dan Wylie, Blackburn Media's Director of Programming, said the platform will allow the company to scale a modern sound across its stations while preserving local relevance. Craig Wallace, Chief Experience Officer at Reelworld, noted the collaboration aligns with the company's focus on enhancing listener experience through strong audio branding.

Heidi Baiden, Senior Director at Orbyt Media, said the partnership reflects the company's strategy of connecting broadcasters with production solutions designed to strengthen competitiveness across markets.