RAB Webinar to Examine 2026 Radio Ad Outlook
| RADIO ONLINE | Thursday, April 30, 2026 | 12:19pm CT |
|
 Radio Advertising Bureau (RAB) |
The Radio Advertising Bureau (RAB), in partnership with BIA Advisory Services, will host a live webinar focused on radio advertising revenue trends for 2026 and emerging opportunities in local markets.
Drawing on BIA's U.S. Local Advertising Forecast, the session will provide updated projections for radio revenue, including expectations for political advertising tied to the upcoming midterm election cycle and the categories expected to drive local ad spending.
BIA estimates total U.S. radio advertising revenue will reach approximately $12.5 billion in 2026, underscoring the medium's continued role in the local advertising landscape while highlighting potential areas for growth.
The presentation will also examine how advertisers are allocating budgets across media platforms and outline strategies for radio sellers to capture a larger share of spending.
Speakers include Celine Matthiessen, vice president of analysis and insights at BIA Advisory Services; Senan Mele, vice president of forecasting and data analysis; and Steve Passwaiter, president of Silver Oak Political.
The webinar is free to RAB members, and attendees will have access to the presentation after the event. To register for this presentation, click here.
