Zeno Media Powers Streaming for WKU's WWHR-FM

RADIO ONLINE | Wednesday, May 6, 2026 | 11:07am CT

Zeno Media

Zeno Media has entered into a partnership with WWHR-FM (Revolution 91.7), the student-run station at Western Kentucky University, to provide digital audio streaming services.

Under the agreement, Zeno will power the station's streaming across mobile, web and connected devices, enabling broader distribution beyond its South Central Kentucky broadcast footprint. The platform also provides tools for managing and monetizing streaming inventory, including programmatic audio capabilities.

WWHR-FM offers a mix of Alternative, specialty programming and student-produced content, serving as both a community outlet and a training platform for students pursuing media careers.

Zeno Media Chief Growth Officer Nikols Latuff said the partnership is aimed at helping college stations expand their digital reach while gaining more control over their streaming strategy and revenue opportunities.

Dr. Ed Cohen, adjunct faculty in Western Kentucky University's Department of Broadcasting, said the collaboration will extend the station's reach beyond traditional FM while enhancing student learning opportunities.

Student General Manager Rachel Comella added that the deal provides access to tools that will help the station better understand its audience and operate in a more modern audio environment.