Beach Football League Partners With iHeartMedia

RADIO ONLINE | Tuesday, May 19, 2026 | 2:23pm CT

Beach Football League

The Beach Football League has entered into a strategic partnership with iHeartMedia, naming iHeartRadio the league's Official Audio and Radio Partner beginning with the 2026 season. Under the agreement, iHeartMedia will provide promotional support for the league through its radio, podcast, digital, social media, live event, and streaming platforms.

Founded by former NFL linebacker and two-time Super Bowl champion Tully Banta-Cain, the Beach Football League combines tackle football played on sand with live music, celebrity appearances, youth camps, and festival-style entertainment experiences.

"We're excited to welcome iHeartRadio as the Official Audio and Radio Partner of the Beach Football League," Banta-Cain said. "This partnership gives us the ability to grow the BFL nationally through the power of music, radio, digital media, and live experiences."

The partnership launched alongside the league's recent California events, including the Santa Cruz Beach Classic held May 16-17 and the upcoming Fiesta Hermosa Sunset Showdown scheduled for May 23.

The Santa Cruz event featured appearances by former NFL running back Marshawn Lynch and UCLA head football coach Deshaun Foster, along with a youth football camp, drone show, and halftime entertainment from Goapele and Golden State Warriors DJ DJ D Sharp. The Fiesta Hermosa event is slated to include NFL legends, youth activities, live DJs, and a halftime performance by The Pharcyde.

The league said the partnership is expected to continue into 2027 as the BFL plans additional destination events in New England during Labor Day weekend, Miami during Art Basel Week, and Santa Monica leading up to the 2027 Super Bowl in Los Angeles.

As part of the collaboration, iHeart branding and promotional campaigns will be integrated across BFL events, advertising, social media, and entertainment programming.