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Radio Network News Launches Using NewsCloud Platform


Newscloud and RNN
Newscloud and RNN

Radio Network News has officially launched in the United States using the NewsCloud platform developed by Radio.Cloud. NewsCloud is designed as a newsroom productivity and workflow system that allows journalists and anchors to write, localize, produce and distribute radio newscasts from a centralized cloud-based platform.

According to RNN Founder Dan Warren, the service aims to modernize the sound and presentation of network radio news. "Our goal from day one was to move away from the traditional, harsh, compressed sound of legacy wire services," Warren said. "We wanted to bring a modern, authoritative, high-end news podcast aesthetic to commercial radio."

Warren said the partnership with NewsCloud allows anchors to customize content for affiliate stations while maintaining a more conversational and localized presentation style.

Andrew Scaglione said the NewsCloud platform has already been adopted by several major European networks and is now being introduced to U.S. broadcasters through the RNN partnership. "With the end of CBS News Radio, we're excited to step in and provide RNN with all the tools to offer custom, local newscasts to stations," Scaglione said.

The company said the technology enables a single anchor to create hundreds of localized versions of a newscast each hour and distribute them to affiliate stations within seconds, improving efficiency while allowing stations to receive market-specific news updates.

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