iHeartMedia Named Audio Partner of INTENNSE

RADIO ONLINE | Thursday, May 28, 2026 | 11:34am CT

iHeartMedia and Intennse

INTENNSE has announced a partnership with iHeartMedia naming iHeartRadio the official audio partner of the professional co-ed tennis league as it prepares for its 2026 season and future expansion plans.

Under the agreement, iHeartRadio will serve as INTENNSE's audio partner, providing promotional support, player-focused storytelling, and league programming across iHeartMedia's broadcast radio stations, streaming platforms, podcasts, digital channels, and live events.

The partnership will also include branded integrations such as the renaming of the INTENNSE Arena practice court to the "iHeart Practice Court."

INTENNSE, which features a fast-paced, team-based co-ed format, will field 10 teams during the 2026 season at Assembly Studios in Atlanta. League officials said the agreement is designed to build national awareness as INTENNSE works toward broader expansion.

"iHeartMedia tells stories at a scale we simply can't replicate on our own, and that's exactly why this partnership matters," said Charles Allen, CEO of INTENNSE. "Tennis has never had a product like ours: co-ed, team-based, fast-paced, and built for the moment we're living in."

The collaboration will feature original INTENNSE-branded audio programming, live-streamed iHeart Practice Court segments during select matches, national radio promotional campaigns, digital marketing initiatives, and on-site fan activations at league events.

Michael Biondo, President of Business Development and Strategic Partnerships for iHeartMedia, said the league aligns with the company's efforts to reach younger sports audiences. of sports fans," Biondo said.

The companies said the agreement is structured to expand alongside the league's growth beyond its Atlanta base, positioning iHeartMedia as a long-term media and audio partner.