Hubbard Radio Rebrands as Hubbard 'Media That Connects'

RADIO ONLINE | Monday, June 1, 2026 | 2:18pm CT

Hubbard 'Media That Connects'

Hubbard Radio is adopting a new corporate identity, rebranding as "Hubbard - Media That Connects" as the company broadens its focus beyond traditional radio into digital marketing and podcasting.

The announcement was made by CEO Ginny Hubbard during a companywide Town Hall meeting.

The new branding reflects the company's evolution from a single AM radio station launched in 1923 into a diversified media organization that now includes 50 radio stations in 12 markets, digital marketing agency 2060 Digital, and Gamut Podcast Network, which the company says ranks among the top 10 podcast networks in the U.S.

While radio remains a core part of the business, the company said the new identity better represents how consumers and advertisers engage with content across broadcast, streaming, podcasting, digital platforms, and on-demand media.

"With today's announcement we acknowledge the deliberate but gradual evolution of how we fulfill our mission of connecting with communities and helping advertisers grow their businesses," Hubbard said. "For over 100 years now we have connected with local audiences to make the communities we serve and their businesses stronger."

According to the company, its combined operations reach more than 12.5 million consumers each week through its three primary divisions: Hubbard Radio, 2060 Digital, and Gamut Podcast Network.

Hubbard emphasized that the rebranding is not intended to elevate one business segment over another, but rather to reflect a platform-agnostic approach focused on audiences and advertisers.

"We are not radio, podcast or digital first," she said. "At Hubbard we are listener and customer first regardless of how they engage with our content or which medium or platform best meets the needs of our clients."

The company said its mission remains centered on connecting audiences with content and advertisers through a mix of local programming, news, entertainment, marketing services, and digital advertising solutions.