iHeart Renews ''This Is Important'' Podcast Deal

RADIO ONLINE | Thursday, June 4, 2026 | 3:39pm CT

This Is Important

iHeartPodcasts and Mail Order Company have signed a new multi-year agreement to continue producing the comedy podcast "This Is Important," extending a partnership that began with the show's launch in 2020.

Created and hosted by "Workaholics" stars Adam Devine, Anders Holm and Blake Anderson, the podcast is approaching its 300th episode while consistently ranking among the Top 50 shows on Apple Podcasts' Comedy chart.

Under the renewed deal, "This Is Important" will continue as a weekly audio and video podcast. iHeartPodcasts said it will significantly expand its production and marketing support for the show, including increased promotional efforts and enhanced production resources.

"This Is Important" was named Best Comedy Podcast at the 2024 iHeartPodcast Awards and was selected as part of iHeartMedia's exclusive video podcast partnership with Netflix. The franchise has also expanded beyond podcasting through its live "TII Tour," which has brought the show's comedy-driven format to audiences across the country.

"WeHeart iHeart with all of rHearts and we'll continue to bring inarguably thee most importantest 'content' to the network," said Devine, Holm and Anderson in a joint statement. "We look forward to growing TII Nation and expanding our friendship family in the years to come."

Will Pearson, President of iHeartPodcasts, said the show's success is rooted in the hosts' unique chemistry and comedic style. "It's no surprise that 'This Is Important' has built such an incredibly loyal fan base with its authentic and original style of unfiltered comedy," Pearson said. "We're thrilled to expand our partnership and continue investing in one of the funniest teams in podcasting."

"This Is Important" is distributed by iHeartPodcasts, with new episodes released each Tuesday on the iHeartRadio app and other podcast platforms.