RAB Debuts AI-Focused Sales Webinar Series

RADIO ONLINE | Monday, June 8, 2026 | 11:11am CT

Radio Advertising Bureau (RAB)

The Radio Advertising Bureau (RAB) is launching a new four-part live presentation series aimed at helping broadcasters leverage artificial intelligence to improve sales performance, identify new business opportunities and drive revenue growth.

Entitled "The AI Advantage for Radio Sales," the series begins July 8 and will spotlight a different RAB AI-powered tool each month. The webinars are designed to demonstrate practical applications of AI throughout the sales process, featuring live demonstrations and success stories from broadcasters already using the tools in their organizations.

Hosted by RAB Senior Vice President of Digital Services Dave Casper and Senior Vice President of Professional Development Jeff Schmidt, each session will provide an overview of the featured technology, showcase its capabilities in real-world scenarios and offer insights from broadcasters who have successfully integrated the tools into their sales strategies.

The series schedule includes:

• July 8 - ProspectingPro
• August 5 - CopyWrite
• August 19 - AI Visibility Playbook for Radio
• September 9 - Why Radio

"AI is rapidly reshaping how sellers work, research, prospect and communicate," Casper said. "This series is designed to move beyond theory and show broadcasters practical ways to integrate AI tools into their sales strategies through demos, peer insights and real-world success stories."

Schmidt said the goal is to help broadcasters understand where AI can provide the greatest value within the sales process.

"The opportunity isn't just adopting AI - it's understanding where it can create meaningful value within the sales process," Schmidt said. "Through this series, broadcasters will gain a clearer understanding of how these resources can support prospecting, messaging, visibility and demonstrating radio's impact."

The webinar series is free to RAB members, and registrants will have access to on-demand recordings following each presentation.