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Futuri Unveils TopLine Enterprise Platform


Futuri
Futuri

Futuri has launched TopLine Enterprise, a new revenue intelligence platform designed to help media sales organizations automate key parts of the sales process, reduce administrative workloads, and accelerate revenue growth.

Announced Wednesday from Austin, TX, the platform combines prospecting, proposal generation, account planning, outreach, and pipeline management into a single workflow powered by first-party data and integrated market intelligence.

According to Futuri, TopLine Enterprise was developed following beta testing with several large media sales organizations across the U.S. Early adopters reported an average 11-times return on investment, 34% revenue growth within 90 days, a 2.1-times increase in sales pipeline size, and a 50% to 70% reduction in deal cycle length.

The company said media sales professionals often spend significant portions of their workweek on administrative tasks such as researching prospects, building outreach campaigns, creating presentations, and gathering performance reports. Futuri estimates that account executives lose as much as 18 hours per week to those activities, limiting time spent directly selling.

TopLine Enterprise is designed to streamline those functions by integrating CRM data, audience information, market intelligence, and Futuri's proprietary data signals into a unified platform. The system delivers ranked prospect recommendations, customized account plans, proposal materials, and creative assets intended to help sales teams focus on client relationships and revenue generation.

"Every media company in America is being asked to grow revenue," said Futuri Chief Executive Officer Daniel Anstandig. "TopLine Enterprise gives media organizations a way to do it without hiring, depending on the ad market, or using inventory they don't have. It's the first revenue platform built to close the gap between the data media companies sit on and the deals they book."

Each implementation includes Futuri's Data Platform, which synchronizes with CRM systems including Salesforce, HubSpot, and Microsoft Dynamics. Futuri said customer data remains isolated by client and is not used to train external AI models. The company also emphasized that all outreach, proposals, and account plans generated by the platform require human review and approval before being sent.

In addition to providing sales representatives with automated prospecting and planning tools, TopLine Enterprise offers managers standardized workflows and visibility into team performance, while giving revenue executives access to attribution reporting and pipeline analytics.

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