Connoisseur Media Partners With San Francisco Pride

RADIO ONLINE | Wednesday, June 10, 2026 | 3:58pm CT

Connoisseur Media

Connoisseur Media Bay Area has entered into an exclusive sponsorship agreement with San Francisco Pride, becoming the official radio partner for one of the world's largest LGBTQ+ celebrations.

Under the new partnership, Connoisseur Media's Bay Area stations -- KMVQ-FM (99.7 NOW), KBLX-FM, KOIT-FM, KUFX-FM, KBAY-FM, KEZR-FM, KUIC-FM, and KKIQ-FM -- will provide radio support for San Francisco Pride's annual Parade and Festival weekend, which attracts more than 100,000 attendees each year.

The agreement strengthens Connoisseur Media's involvement with LGBTQ+ initiatives and community events throughout the Bay Area while providing San Francisco Pride with expanded promotional support across the group's radio platforms.

"San Francisco Pride is the kind of partnership that reflects who Connoisseur Media stands for in the Bay Area community," said Tina Murley, Market President of Connoisseur Media. "We couldn't be more honored that San Francisco Pride chose to partner with our stations. We are equally as proud of our Bay Area team, who eagerly jumped in to make this landmark partnership a possibility."

Deidra Lieberman, Regional Director of Sales for Connoisseur Media West Coast, said the company is proud to align with an organization that promotes diversity and inclusion throughout the region.

"Connoisseur Media is honored to partner with San Francisco Pride and support an organization that plays such a vital role in celebrating diversity, fostering inclusion, and strengthening our community," Lieberman said. She also praised the leadership of San Francisco Pride Executive Director Suzanne Ford and the organization's year-round efforts on behalf of the LGBTQ+ community.

San Francisco Pride is widely recognized as one of the nation's most prominent LGBTQ+ events, drawing visitors from across the country and around the world to the Bay Area each year.