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Complex Named Brand Manager of Live 101.5 in Phoenix


Ben 'Complex' Romero
Ben 'Complex' Romero

Audacy has promoted Ben 'Complex' Romero to Brand Manager of KALV-FM (Live 101.5) in Phoenix. In his new role, Romero will oversee the station's content strategy, talent, operations and branding. He will continue to serve as Brand Manager for KUDL-FM (106.5 The End) and 102.5 KSFM in Sacramento.

"We are excited to elevate Complex to Brand Manager of Live 101.5," said Molly Cruz. "Complex knows Phoenix inside and out, both behind the scenes and live on the air. That unique perspective, combined with his passion for the listener experience, is exactly what will propel Live to new levels."

Romero called the appointment a return to a market that has played a significant role in his career. "Phoenix has always held a special place in my career, so the opportunity to lead KALV feels like a full-circle moment," he said. "My experiences in Phoenix, Riverside, Sacramento and San Francisco have shaped my approach to programming, talent development and brand building. I'm excited to return, work with an incredible team, and help write the next chapter for the station."

A radio veteran with more than 20 years of experience, Romero began his career in 2001 and has held programming positions in Los Angeles, Phoenix, Boise and Riverside-San Bernardino. Before joining Audacy, he spent 11 years as Program Director and Music Director for KKFR (Power 98.3/96.1) in Phoenix.

His career also includes programming leadership roles at Wild 101 and BOB FM 96.1 in Boise, Wild 96.1 in San Bernardino, and Hot 97.5 in Phoenix.

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