BIA Names Michael Guerity VP of Market Intelligence

RADIO ONLINE | Monday, June 22, 2026 | 12:02pm CT

Michael Guerity

BIA Advisory Services has appointed Michael Guerity as Vice President of Market Intelligence & Strategic Communications, a newly created leadership post designed to strengthen the company's market forecasting, strategic insights and industry engagement efforts.

In the role, Guerity will oversee strategic communications, market positioning, research storytelling, content development and industry outreach. He will also help guide the development and application of BIA's U.S. local advertising forecasts, market analysis and strategic intelligence for media and advertising organizations.

Guerity brings more than two decades of experience across media, advertising, marketing, SaaS and business strategy. His career includes senior leadership roles at Cox Media Group and Sinclair Broadcast Group's Drive Auto division, where he focused on revenue growth through market intelligence, content strategy and digital innovation. Most recently, he served as Head of GTM Strategy & Marketing at Lightcast, leading growth initiatives that aligned communications, marketing, sales and customer success through data-driven and AI-enabled strategies.

"Mike brings a unique combination of media industry expertise, strategic communications leadership, digital innovation, and revenue growth strategy that aligns perfectly with BIA's mission," said BIA Advisory Services CEO Tom Buono. "As media and advertising continue to evolve, his experience will help our clients identify emerging opportunities, navigate industry change, and make more informed strategic decisions."

Buono added that Guerity's leadership will help BIA enhance the development and delivery of forecasting intelligence while leveraging artificial intelligence and emerging technologies to expand the value of its insights.

Working closely with BIA's forecasting and executive teams, Guerity will focus on delivering enhanced analytics through AI-enabled processes and identifying emerging trends that support the continued evolution of the company's local advertising forecasts.

"I've long respected BIA's reputation as one of the most trusted sources of market intelligence in the media industry," Guerity said. "The opportunity ahead for BIA is not simply to deliver more data, but to make our market intelligence more actionable, accessible, and valuable so clients can identify growth opportunities, make more informed decisions, and navigate the rapid changes shaping the future of local advertising."