CRB Webinar Examines Country Music Generations

RADIO ONLINE | Wednesday, June 24, 2026 | 3:32pm CT

CRS360

Country Radio Broadcasters (CRB) has released the latest edition of its CRS360 webinar series, offering new research into how country music fans of different generations view traditional and contemporary country music, as well as the growing number of country-pop collaborations.

The webinar, titled "Country Coalition: Family Reunion or Family Feud?," is now available for on-demand viewing and features research presented by Hal Rood, President of Strategic Solutions Research.

The session explores several long-held assumptions about country music audiences, examining whether younger listeners embrace traditional country music and whether longtime fans connect with today's contemporary country sound. It also analyzes audience reactions to the increasing number of collaborations between country and pop artists.

According to CRB, the research provides a detailed look at listener preferences by age, gender and geographic region, offering insights for radio programmers, broadcasters, record labels, artists and other industry professionals.

The webinar is moderated by Justin Chase, Chief Content Officer for Beasley Media Group, and RJ Curtis, Executive Director of CRB. Together, they review the study's findings and discuss strategies for balancing different eras and styles of country music within today's radio formats.

"'Country Coalition: Family Reunion or Family Feud?' explores one of the most important questions facing our format today: how different generations of listeners engage with country music, and it's not what has been generally assumed," Curtis said. "This CRS360 session provides meaningful data that can help broadcasters make informed and nuanced programming choices that will satisfy both longtime fans and new listeners."

For more information about CRS360 and upcoming educational opportunities, visit CountryRadioSeminar.com.