Triton Digital Adds Amazon DSP to Audio Marketplace

RADIO ONLINE | Wednesday, July 15, 2026 | 11:07am CT

Triton Digital

Triton Digital has added Amazon DSP as a demand-side partner in its programmatic marketplace, giving advertisers new access to the company's global digital audio, streaming and podcast inventory while leveraging Amazon's first-party audience data.

The integration enables advertisers using Amazon DSP to combine Triton's premium audio inventory with Amazon's authenticated shopping, browsing and streaming signals for campaign planning, audience targeting and performance measurement.

The move expands Triton's growing roster of programmatic partners and comes as demand continues to increase for data-driven, cross-channel audio advertising. The company said the integration provides brands with a more unified way to buy digital audio campaigns at scale while improving precision and measurability.

"Amazon's addition to our programmatic marketplace gives advertisers a new, data-rich way to reach premium audio and podcast audiences at scale," said John Rosso, President and CEO of Triton Digital. "Pairing Amazon's first-party signals with Triton's global audio inventory makes campaigns smarter and more measurable, and it's another example of how we're building the connective tissue between digital audio and the broader programmatic ecosystem."

Chris Conetta, Director of Amazon DSP Supply, said the integration gives brands deeper insight into streaming audio and podcast advertising.

"Amazon DSP allows advertisers to apply signal-driven precision and measurability to digital streaming audio and podcasts - a space where brands have historically lacked that level of insight," Conetta said. "This integration with Triton Digital continues to expand that opportunity by connecting Amazon DSP's audience insights and optimization capabilities to premium streaming audio and podcast inventory at scale, so brands can confidently invest in audio as part of a full-funnel strategy."