Case Study Shows Magellan AI Boosts Audio Campaign ROI

RADIO ONLINE | Thursday, July 16, 2026 | 3:19pm CT

Magellan AI

A new case study from Magellan AI highlights how performance marketing agency Direct Results used the company's measurement and verification platform to improve campaign performance, streamline workflow and increase digital audio investment for clients.

Direct Results, which specializes in podcast, streaming audio, broadcast radio and YouTube advertising, adopted Magellan AI to address attribution gaps, verify campaign delivery and gain deeper insight into campaign performance across audio platforms.

According to the case study, Magellan AI's tracking pixel provided more comprehensive attribution by measuring post-exposure web sessions, purchases and conversion timing beyond traditional metrics such as promo codes and vanity URLs. The platform also enabled real-time optimization by identifying which shows, ad formats and delivery patterns generated the strongest results.

One consumer technology campaign found that 30-second podcast ads significantly outperformed 60-second spots, generating 41% more website sessions and 43% more purchases while delivering the same impression levels. Based on those findings, Direct Results shifted the campaign entirely to 30-second ads, improving efficiency and return on investment.

The study also found Magellan AI reduced manual aircheck reviews for campaigns running on more than 30 shows from days to hours. Automated airchecks and transcript verification identified live-read and promo code errors, helping recover thousands of dollars in makegoods and credits while improving creative accuracy.

For a home improvement advertiser, improved attribution gave Direct Results greater confidence in digital audio performance, leading the agency to support a 45% increase in digital audio investment over a five-month period. The campaign mix also shifted from roughly 70% local radio and 30% digital audio to nearly an even split between the two channels.

Magellan AI said the case study demonstrates how stronger attribution, automated verification and audience insights can help agencies better measure campaign effectiveness, optimize media strategies and provide advertisers with greater accountability across podcasts, streaming audio, broadcast radio and YouTube.