Home Login RADIO ONLINE RSS Facebook
Advertisement

Entravision Expands AI Co-Hosted Show to Five Markets


Geraldine ''GeeGee'' Guzman and Coyotec
Geraldine ''GeeGee'' Guzman and Coyotec

Entravision has expanded its AI-powered radio show featuring Geraldine "GeeGee" Guzman and Coyotec, the industry's first Latino AI radio personality, to five additional markets across its Fuego Network.

The multi-market rollout began Monday, August 3, bringing the duo's bilingual, culture-focused program to Fuego stations in Sacramento, Las Vegas, Modesto, Palm Springs and McAllen. The expansion builds on the success of Al Aire y Sin Permiso on Jose 97.5 FM in Los Angeles, where the show attracted audience growth, particularly among younger Hispanic male listeners.

To better match the Fuego Network's Latin Urban and Musica Mexicana format, the syndicated version incorporates more English-language content while maintaining the bilingual style that reflects the everyday conversations of bicultural Latino audiences.

The program now airs on KHHM-FM (Fuego 101.9) in Sacramento, KRRN-FM (Fuego 92.7) in Las Vegas, KCVR-FM (Fuego 98.9) in Modesto, KPST-FM (Fuego 103.5) in Palm Springs, and KKPS-FM (Fuego 99.5) in McAllen.

"This expansion is a prime example of how content innovation drives our industry forward," said Eduardo Maytorena, President of Audio. "GeeGee and Coyotec represent the future of multi-market audio -- delivering authentic culture, seamless versatility, and unmatched value for our brand partners."

LeaAnna Hernandez, Entravision's Executive Vice President of AI Strategy, said the project demonstrates how AI can complement on-air talent while adapting naturally across languages and audiences.

For Guzman, the move to the Fuego Network reflects the way many younger Latino listeners communicate. "So many of us grew up bouncing between English and Spanish without even thinking twice about it," she said. "Getting to bring that same energy to Fuego feels like a blessing."

Advertisement

Latest Radio Stories

Alissa Pollack Named President of Mediabase
Alissa Pollack
Alissa Pollack
RCS Worldwide has promoted Alissa Pollack to President of Mediabase, expanding her leadership responsibilities across the music data and analytics company. Pollack will retain her current role as President of Global Music Marketing at iHeartMedia while leading Mediabase's strategic direction, global More

Study: AM/FM Radio Adds Reach Across Media Plans
Cumulus Media | Westwood One
Cumulus Media | Westwood One
AM/FM radio can generate significant incremental audience reach when added to digital, social media and television advertising campaigns, according to an analysis of new data from MRI-Simmons, Edison Research and Nielsen. The findings are examined by Cumulus Media and Westwood One Audio Active Group More

Bobby Bones to Host 2026 Radio Hall of Fame Ceremony
Bobby Bones
Bobby Bones
The Museum of Broadcast Communications has named Bobby Bones as Master of Ceremonies for the 2026 Radio Hall of Fame induction ceremony, set for October 8 in Chicago. Bones, who was inducted into the Radio Hall of Fame in 2017, will host the 38th annual ceremony at the Fairmont Chicago, Millennium Park. The More
Advertisement

Westwood One Launches The Bongino Report PM
Dan Bongino
Dan Bongino
Westwood One will launch "The Bongino Report PM with Dan Bongino (pictured) and Shawn Farash," a new nationally syndicated three-hour weekday radio program, on Monday, August 24. The show will air weekdays from 3-6pm ET, combining a live first hour hosted by Farash with two hours featuring Bongino. The More

Townsquare Partners With Midlands Media Group
Townsquare Media
Townsquare Media
Townsquare Media has entered into a strategic digital advertising partnership with Midlands Media Group, a Columbia, SC-based multimedia company, through its Townsquare Ignite digital advertising division. Under the agreement, Townsquare will provide Midlands Media Group with its digital advertising More

Bob Delmont Returns to WMZQ, WPOC in DC
Bob Delmont
Bob Delmont
iHeartMedia has named veteran Country radio personality Bob Delmont as evening host at WMZQ-FM (98.7 WMZQ) in Washington, DC, and midday host at WPOC-FM (93.1 WPOC) in Baltimore, effective immediately. Delmont will air weekdays from 7pm-midnight on WMZQ and 10am-3pm on WPOC. Both shows will feature current More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement