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Entravision Expands AI Co-Hosted Show to Five Markets


Geraldine ''GeeGee'' Guzman and Coyotec
Geraldine ''GeeGee'' Guzman and Coyotec

Entravision has expanded its AI-powered radio show featuring Geraldine "GeeGee" Guzman and Coyotec, the industry's first Latino AI radio personality, to five additional markets across its Fuego Network.

The multi-market rollout began Monday, August 3, bringing the duo's bilingual, culture-focused program to Fuego stations in Sacramento, Las Vegas, Modesto, Palm Springs and McAllen. The expansion builds on the success of Al Aire y Sin Permiso on Jose 97.5 FM in Los Angeles, where the show attracted audience growth, particularly among younger Hispanic male listeners.

To better match the Fuego Network's Latin Urban and Musica Mexicana format, the syndicated version incorporates more English-language content while maintaining the bilingual style that reflects the everyday conversations of bicultural Latino audiences.

The program now airs on KHHM-FM (Fuego 101.9) in Sacramento, KRRN-FM (Fuego 92.7) in Las Vegas, KCVR-FM (Fuego 98.9) in Modesto, KPST-FM (Fuego 103.5) in Palm Springs, and KKPS-FM (Fuego 99.5) in McAllen.

"This expansion is a prime example of how content innovation drives our industry forward," said Eduardo Maytorena, President of Audio. "GeeGee and Coyotec represent the future of multi-market audio -- delivering authentic culture, seamless versatility, and unmatched value for our brand partners."

LeaAnna Hernandez, Entravision's Executive Vice President of AI Strategy, said the project demonstrates how AI can complement on-air talent while adapting naturally across languages and audiences.

For Guzman, the move to the Fuego Network reflects the way many younger Latino listeners communicate. "So many of us grew up bouncing between English and Spanish without even thinking twice about it," she said. "Getting to bring that same energy to Fuego feels like a blessing."

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