RAB Sets Third AI Advantage Webinar for August 19
| RADIO ONLINE | Monday, August 10, 2026 | 2:03pm CT |
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 Radio Advertising Bureau (RAB) |
The Radio Advertising Bureau will present the third installment of its four-part "AI Advantage for Radio Sales" webinar series on Wednesday, August 19 at Noon CT/1pm ET.
The session, "The AI Visibility Playbook for Radio," will focus on how radio stations and local advertisers can improve their visibility in responses generated by artificial intelligence and large language models.
RAB Senior Vice President of Digital Services Dave Casper and Senior Vice President of Professional Development Jeff Schmidt will host the webinar. The series examines RAB's curated AI-enabled resources and how broadcasters can use them to strengthen client relationships, streamline sales workflows and improve visibility for stations and advertisers.
The session will examine what AI platforms tell advertisers about radio when sellers are not part of the conversation and why local broadcasters may be missing from AI-generated answers. Casper and Schmidt will also discuss steps sellers, managers and stations can take to make their information more accessible to AI systems.
Attendees will receive a roadmap covering both sides of the AI equation: using AI to improve the sales process and using Answer Engine Optimization, or AEO, to increase the likelihood that stations and their advertisers appear in AI-generated responses.
The August 19 webinar is complimentary for RAB members. Registered attendees will also receive an on-demand recording and access to a companion resource page following the presentation.
