AdLarge Names Nicole Leyden VP, Brand Partnerships

RADIO ONLINE | Monday, August 17, 2026 | 0:01am CT

Nicole Leyden

AdLarge has appointed Nicole Pezzola Leyden as Vice President of Brand Partnerships, where she will focus on developing strategic sponsorship opportunities and integrated marketing programs across AdLarge and the fwd. network.

Leyden will concentrate on the automotive, financial services and emerging advertising categories, working with advertisers on campaigns spanning podcasts, streaming audio, video, social media, live experiences, newsletters and creator-led content.

She brings more than two decades of media and entertainment experience, having developed partnerships and revenue programs for companies including TED, Scripps Networks, Discovery and the NHL.

During her tenure at TED, Leyden secured partnerships with brands including Verizon, Facebook/Meta, Bose, Toyota, Ford, Honda/Acura, Intuit, JPMorgan and Charles Schwab. She also developed programs across TED Conferences, experiential events, digital media, OTT, podcasts, social campaigns and custom content. A custom podcast partnership with Morgan Stanley received industry recognition in consecutive years.

Previously, Leyden held leadership positions at Scripps Networks Interactive, overseeing revenue growth and monetization across its digital portfolio, including mobile, premium video, VOD and TV Everywhere platforms. She also helped develop General Motors' first large-scale lifestyle branded content initiative, which earned an Emmy Award.

"Nicole has an outstanding reputation for developing innovative sponsorships that deliver real value for advertisers," said David Cohn, Chief Revenue Officer of AdLarge and the fwd. network. "She knows how to connect brands with the right content, the right creators, and the right audiences, and we're thrilled to have someone with her experience and relationships joining our team."

"The most successful partnerships are the ones that create value for everyone involved; brands, creators, and audiences," added Leyden. "That's what AdLarge and the fwd. network do so well. I'm excited to join the team and help advertisers develop integrated sponsorships that bring those connections to life."