''Reyna 103.1 FM'' Launches in Los Angeles

RADIO ONLINE | Wednesday, August 26, 2026 | 2:04pm CT

KDLD-FM (Reyna 103.1) Los Angeles

Reyna, a new creator-led multimedia platform targeting Latinas, has launched with KDLD-FM (103.1) in Los Angeles serving as its flagship station. Described as a digital-first platform created by and for Latinas, Reyna combines its broadcast presence with a mobile app, streaming, podcasts, social media and other digital content. Programming will feature a bilingual mix of approximately 80% Spanish and 20% English.

The company says Reyna is targeting an estimated 34 million Latinas in the U.S., representing $1.3 trillion in buying power. The platform is designed around the experiences and interests of bicultural Latina audiences, combining music with lifestyle, cultural and personality-driven content.

"We're challenging ourselves to rethink what a radio brand can be by creating content the way our audience consumes it today: across mobile, social, video, and on-air," said President of Audio Eduardo Maytorena. "Reyna is our first real expression of that vision."

Reyna's founding lineup features five primary creators. Entrepreneur and Adriana's Insurance CEO Adriana Gallardo will focus on leadership, mindset and financial independence. Digital creator and trainer Vicky Loza will cover fitness, relationships and self-love, while Tani Estefy, co-founder of Latina Approved and host of "All Things Latina," will address bicultural identity and confidence.

Entrepreneur and author Raq-C will focus on motherhood, reinvention and wellness, while Los Angeles food and culture creator Emily Tapia will spotlight local restaurants, pop-ups and other destinations.

The platform will also feature hairstylist and Nova Arts founder Sal Salcedo with content centered on personal transformation and confidence, along with celebrity fashion stylist Iv¡n Poshenko, who will cover fashion, style and pop culture.

"I've always wanted to create something that speaks to me as a woman and as a Latina," said Reyna Senior Director of Audio Content Jacquelynn Carrera, who led the creator curation. "Our founding principle is to be unapologetically Latina and to elevate the voices that speak to every Latina."