Fairing, Podscribe Partner on Podcast Attribution

RADIO ONLINE | Thursday, September 24, 2026 | 2:53pm CT

Fairing has partnered with Podscribe on a new integration designed to give advertisers more detailed attribution for podcast campaigns, including identifying the individual shows and formats influencing sales. The companies say podcast attribution has become more difficult as consumption expands beyond traditional RSS-based audio to platforms such as YouTube, where IP data used for attribution is not shared.

Under the integration, Podscribe campaign data is connected directly with Fairing's post-purchase surveys. Active Podscribe campaigns automatically appear as response options in Fairing, with the information refreshed daily and tagged according to where the campaign ran.

When customers identify a particular show as influencing a purchase, Fairing sends that response back to Podscribe as a verified conversion. The companies say this provides show- and format-level attribution instead of broader responses such as "YouTube" or "Podcast."

"By connecting Podscribe's exposure data with what customers tell us directly, we can finally attribute the shows and formats that are driving revenue," said Fairing co-founder and CEO Matt Bahr.

Podscribe VP of Partnerships Patrick Schmidt said combining campaign tracking with customer-reported information gives advertisers "a more complete picture of customer behavior and a clearer understanding of which podcasts contribute to conversion."

In an early rollout with personal care brand Mando, the companies said adding auto-suggest follow-up questions to capture podcast and simulcast responses reduced unassigned survey responses by 3.12% and improved blended podcast cost per acquisition by 9.2% without an increase in spending.

"We only get so far with 'podcast' as a response," said Tom Herer, Senior Manager of Offline Performance Marketing at Mando parent Mammoth Brands. "Auto-suggest has been huge -- it gives us show-level insights we just couldn't get before."

The integration is available now to Fairing customers on its Advanced Attribution plan. Podscribe campaign rosters are synchronized with Fairing daily, while customer-reported conversions are automatically returned to Podscribe.