Sun & Fun Media Taps Orbyt as Exclusive Canadian Partner

RADIO ONLINE | Thursday, October 29, 2026 | 12:47pm CT

Orbyt Media

Sun & Fun Media has selected Orbyt Media as its exclusive affiliate sales and affiliate advertising sales representative in Canada. The agreement gives Canadian radio stations and broadcast groups access to vacation packages, cruises, major sporting event experiences and other promotional prizes in exchange for advertising airtime.

The barter arrangement allows broadcasters to use advertising inventory to obtain prizes for listener contests, client promotions and staff incentives while preserving cash budgets.

"Great prizes give listeners another reason to tune in and give our stations something exciting to take to their advertisers," said Orbyt Media Senior Manager Heidi Baiden. "We're thrilled to bring Sun & Fun Media to Canadian broadcasters, making it easier to create standout promotions and offer unforgettable experiences through barter."

The partnership will support station programming and sales initiatives, including on-air giveaways and experiences advertisers can use to reward customers.

"Sun & Fun Media helps broadcasters put their airtime to work, turning it into prizes and incentives that create value for their stations," said Sun & Fun Media Chief Operating Officer Dennis Green. "Orbyt Media's relationships and understanding of the Canadian radio market make them an ideal partner as we bring these opportunities to stations and groups across Canada."