RAB, Borrell to Preview 2027 Digital Ad Outlook

Gordon Borrell

RAB and Borrell Associates will examine what's driving digital revenue growth for radio stations and preview the 2027 advertising outlook in a live presentation Wednesday, November 18, at noon CT/1pm ET. The session, "Digital Progress Report for 2026 - What to Expect in 2027," is complimentary for RAB members.

Borrell Associates CEO Gordon Borrell will assess how radio's digital revenue is tracking against his firm's initial forecast of 9.5% growth in 2026. With some stations reporting growth at roughly twice that rate, he will discuss the sales strategies behind those gains and share data on how sales opportunities are shifting from retailers to service businesses.

Attendees will get an early look at 2027 forecasts for radio and digital advertising, including projected ad spending for every U.S. market. The session is the first in a series focused on revenue growth in 2027 and 2028.

RAB and Borrell Associates also plan to launch the industry survey for their 2027 Digital Benchmark Report later in November.

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RAB, Borrell to Preview 2027 Digital Ad Outlook

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RAB, Borrell to Preview 2027 Digital Ad Outlook

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®