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Filing Tells FCC to Leave PPM Reviews to MRC


In a filing with the FCC, the Media Rating Council (MRC) said in a 73-page document that the FCC is not qualified to handle a review of Arbitron's Portable People Meter (PPM) services. MRC CEO George Ivie says in the filing that it would be "difficult if not impossible" for any other agency to complete a probe or review.

According to Ivie, the Federal Trade Commission (FTC) was confident in its processes in 2005, while the Department of Justice (DOJ) approved MRC's code of conduct in April by reaffirming the Council's mission and role when it comes to overseeing measurement services.

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Latest Radio Stories

Audio Drives Big Gains for Cellular Brands, Study Finds
Cumulus Media | Westwood One Audio Active Group
Cumulus Media | Westwood One Audio Active Group
AM/FM Radio continues to play an outsized role in the nation's wireless marketplace, according to new insights from the Cumulus Media | Westwood One Audio Active Group. An analysis of consumer behavior, media usage, and ROI reveals that America's three largest carriers -- Verizon, T-Mobile and AT&T -- rely More

Jeff Warshaw Appointed to NAB Radio Board Seat
Jeff Warshaw
Jeff Warshaw
The National Association of Broadcasters has named Jeff Warshaw, founder and CEO of Connoisseur Media, to the NAB Radio Board, filling the District 24 seat previously held by Bob Proffitt. The appointment is effective immediately under NAB bylaws. Warshaw leads one of the largest radio groups in the More

Sports Audio: Where Fan Passion Becomes Brand Power
Insights From Audacy
Insights From Audacy
Insights From Audacy highlights the growing influence of sports Audio as one of the most trusted and emotionally charged environments for brand advertisers. Far beyond the roar of the crowd, Audacy says the daily voice of hometown sports hosts has become the true heartbeat of fans in cities like More
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River Radio Flips Three Ohio Signals to Boost Radio
Boost Radio
Boost Radio
River Radio Ministries has expanded its reach to younger Christian audiences with the launch of Boost Radio on multiple Ohio signals through a new partnership with Gateway Media's St. Louis-based Boost Radio network. As of Monday, December 1, The River has flipped three stations -- 90.1 Canton, 88.9 More

The Wally Show Podcast Tops 20 Million Downloads
Hope Media Group
Hope Media Group
Hope Media Group is marking a major digital milestone as "The Wally Show Podcast" has surpassed 20 million total downloads, a significant achievement for the long-running Christian radio program. Launched in 2009, the podcast has grown into one of Christian radio's most More

PickleJar Up All Night Expands Nationwide on LRN
PickleJar Entertainment Group & Local Radio Networks
PickleJar Entertainment Group & Local Radio Networks
PickleJar Entertainment Group is expanding its flagship Country radio program, "PickleJar Up All Night," across more than 80 Local Radio Networks (LRN) affiliates in a nationwide rollout. The show is offered weeknights from 7pm-midnight or midnight-6am ET and is hosted from Nashville by Katie Cook and Scott More

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