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Filing Tells FCC to Leave PPM Reviews to MRC


In a filing with the FCC, the Media Rating Council (MRC) said in a 73-page document that the FCC is not qualified to handle a review of Arbitron's Portable People Meter (PPM) services. MRC CEO George Ivie says in the filing that it would be "difficult if not impossible" for any other agency to complete a probe or review.

According to Ivie, the Federal Trade Commission (FTC) was confident in its processes in 2005, while the Department of Justice (DOJ) approved MRC's code of conduct in April by reaffirming the Council's mission and role when it comes to overseeing measurement services.

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Townsquare, KSE Launch Digital Ad Partnership
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Johnjay & Rich Mark 25 Years on the Air
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iHeartMedia's KZZP (104.7 Kiss FM) Phoenix is celebrating the 25th anniversary of "The Johnjay & Rich Show," marking a milestone for the long-running morning program. The show debuted April 9, 2001, on KRQQ in Tucson and has since grown into a nationally syndicated brand. Anchored by its Phoenix More

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