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Filing Tells FCC to Leave PPM Reviews to MRC


In a filing with the FCC, the Media Rating Council (MRC) said in a 73-page document that the FCC is not qualified to handle a review of Arbitron's Portable People Meter (PPM) services. MRC CEO George Ivie says in the filing that it would be "difficult if not impossible" for any other agency to complete a probe or review.

According to Ivie, the Federal Trade Commission (FTC) was confident in its processes in 2005, while the Department of Justice (DOJ) approved MRC's code of conduct in April by reaffirming the Council's mission and role when it comes to overseeing measurement services.

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Latest Radio Stories

Radio Ads Reach Consumers Ready to Act
Katz Radio
Katz Radio
Consumers influenced by radio advertising are more likely to be planning purchases and activities across several high-value categories than consumers influenced by advertising overall, according to a new analysis from Katz Radio Group. For its latest "Sound Answers" report, Katz More

Hubbard Launches 'Bull Classics' in Seattle
KPNW-FM-HD2 (Bull Classics)/Seattle
KPNW-FM-HD2 (Bull Classics)/Seattle
Hubbard | Media That Connects has launched "Bull Classics," a new Classic Country format airing on KKNW-AM (1150) and KPNW-FM-HD2 (98.9) in Seattle. The format features Country favorites from artists including George Strait, Alan Jackson, Reba McEntire, Garth Brooks, Brooks & Dunn, Shania Twain and Toby More

Compass Media Lands Pac-12 Championship Audio Rights
Compass Media Networks
Compass Media Networks
The Pac-12 Conference and Playfly Sports have entered into a multi-year partnership with Compass Media Networks for the exclusive national audio rights to the conference's football and men's and women's basketball championship events. Under the agreement, Compass Media Networks will produce, broadcast More
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Connoisseur to Sell WQCM to Family Life Ministries
WQCM-FM/Hagerstown-Chambersburg
WQCM-FM/Hagerstown-Chambersburg
Connoisseur Media has reached an agreement to sell WQCM-FM, licensed to Greencastle, PA and serving the Hagerstown-Chambersburg market, to Family Life Ministries. The transaction is subject to FCC approval and is expected to close during the fourth quarter. Financial terms were not More

Seven Mountains to Reacquire WCDI for $300,000
Seven Mountains Media
Seven Mountains Media
Seven Mountains Media is reacquiring WCDI-FM (100.5) in Elizabethville, PA from Family Life Ministries for $300,000, according to FCC documents. The asset purchase agreement, dated September 25, identifies Family Life Ministries as the seller and Seven Mountains affiliate Southern Belle Media Family as the More

Dolly Parton to Receive CRB Humanitarian Award
Dolly Parton
Dolly Parton
Country Radio Broadcasters (CRB) will posthumously honor Dolly Parton with its 2027 Artist Humanitarian Award, recognizing her lifetime of philanthropy, compassion and service to others. The award will be presented during Country Radio Seminar (CRS) 2027, set for March 17-19 in Nashville. CRB said Parton had More

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