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Filing Tells FCC to Leave PPM Reviews to MRC


In a filing with the FCC, the Media Rating Council (MRC) said in a 73-page document that the FCC is not qualified to handle a review of Arbitron's Portable People Meter (PPM) services. MRC CEO George Ivie says in the filing that it would be "difficult if not impossible" for any other agency to complete a probe or review.

According to Ivie, the Federal Trade Commission (FTC) was confident in its processes in 2005, while the Department of Justice (DOJ) approved MRC's code of conduct in April by reaffirming the Council's mission and role when it comes to overseeing measurement services.

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Westwood One Study Challenges Eight AM/FM Radio Myths
Cumulus Media | Westwood One
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A new analysis from Cumulus Media's Westwood One Audio Active Group challenges eight common advertiser perceptions about AM/FM radio, citing research that shows the medium continues to deliver substantial audience reach, advertising effectiveness and return on investment. In the latest Audio Active Group More

SummitMedia Names Aaron Wilborn Omaha Market President
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SummitMedia has appointed Aaron Wilborn as Market President of its Omaha operations, overseeing the company's radio stations, digital platforms and events business. Wilborn joins SummitMedia from Dick Broadcasting Company, where he has served as President since 2018, directing the company's radio group along More

WUSW Launches US Country Format in Buffalo
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Ryan Gibbons Joins KAZR Des Moines for Mornings
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Country Radio Hall of Fame Nominations Due October 30
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The Country Radio Hall of Fame (CRHoF) is reminding industry professionals that nominations for its Class of 2027 must be submitted by Friday, October 30, to receive consideration for next year's induction. Established in 1974, the Country Radio Hall of Fame recognizes More

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