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Filing Tells FCC to Leave PPM Reviews to MRC


In a filing with the FCC, the Media Rating Council (MRC) said in a 73-page document that the FCC is not qualified to handle a review of Arbitron's Portable People Meter (PPM) services. MRC CEO George Ivie says in the filing that it would be "difficult if not impossible" for any other agency to complete a probe or review.

According to Ivie, the Federal Trade Commission (FTC) was confident in its processes in 2005, while the Department of Justice (DOJ) approved MRC's code of conduct in April by reaffirming the Council's mission and role when it comes to overseeing measurement services.

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Podcast advertising spending increased 28% year-over-year during the first quarter of 2026, according to Magellan AI's newly released Podcast Advertising Benchmark Report. The report, based on analysis of more than 95,000 podcast episodes, found that while overall Q1 spending declined 7% from the fourth More

Study: Commuting Rebounds for Media Buyers
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Backstage Country Launches New Podcast Series
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iHeartMedia, P&G Launches Elton John Impact Awards
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