| Advertisement |
Filing Tells FCC to Leave PPM Reviews to MRC
| RADIO ONLINE | , , | :am CT |
|
In a filing with the FCC, the Media Rating Council (MRC) said in a 73-page document that the FCC is not qualified to handle a review of Arbitron's Portable People Meter (PPM) services. MRC CEO George Ivie says in the filing that it would be "difficult if not impossible" for any other agency to complete a probe or review.
According to Ivie, the Federal Trade Commission (FTC) was confident in its processes in 2005, while the Department of Justice (DOJ) approved MRC's code of conduct in April by reaffirming the Council's mission and role when it comes to overseeing measurement services.
| Advertisement |
Latest Radio Stories
Rico Returns to Oxnard-Ventura as KBBY Assistant PD
|
Howard Stern Reups SiriusXM Deal for Three More Years
|
Bill Hess to Retire After 48 Years in Radio at WMAL
|
| Advertisement |
Netflix, iHeartMedia Strike Exclusive Video Podcast Deal
|
Audio Ad Measurement Tools Sharpen ROI Picture
|
Premiere Adds "Murphy, Sam & Jodi" to Syndicated Lineup
|



















