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Filing Tells FCC to Leave PPM Reviews to MRC


In a filing with the FCC, the Media Rating Council (MRC) said in a 73-page document that the FCC is not qualified to handle a review of Arbitron's Portable People Meter (PPM) services. MRC CEO George Ivie says in the filing that it would be "difficult if not impossible" for any other agency to complete a probe or review.

According to Ivie, the Federal Trade Commission (FTC) was confident in its processes in 2005, while the Department of Justice (DOJ) approved MRC's code of conduct in April by reaffirming the Council's mission and role when it comes to overseeing measurement services.

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Max Media Promotes McKay, Hoyt in Coastal Virginia
Barry McKay
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Pebbles Exits WBQT (HOT 96.9) Mornings to Grow Brand
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Rickey Smiley Returns to Philly Mornings on WPPZ
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Urban One Expands Dallas Footprint with KKDA, KRNB
Urban One
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