| Advertisement |
Filing Tells FCC to Leave PPM Reviews to MRC
| RADIO ONLINE | , , | :am CT |
|
In a filing with the FCC, the Media Rating Council (MRC) said in a 73-page document that the FCC is not qualified to handle a review of Arbitron's Portable People Meter (PPM) services. MRC CEO George Ivie says in the filing that it would be "difficult if not impossible" for any other agency to complete a probe or review.
According to Ivie, the Federal Trade Commission (FTC) was confident in its processes in 2005, while the Department of Justice (DOJ) approved MRC's code of conduct in April by reaffirming the Council's mission and role when it comes to overseeing measurement services.
| Advertisement |
Latest Radio Stories
Cumulus Names Bill Smith VP/Market Mgr in Oxnard
|
Gator Harrison Named K-LOVE Chief Media Officer
|
Bleav Adds Alvarez, Waller to Ad Leadership
|
| Advertisement |
Bazi Kanani Named Host of CPR's Morning Edition
|
Ruth Presslaff Named MIW 2026 Trailblazer
|
Trusty Highlights Broadcasters' Public Interest Role
|



















