Home Login RADIO ONLINE RSS Facebook
Advertisement

Arbitron Details July PPM Sample Quality Metrics


Arbitron has released a summary of sample quality metrics for the July, 2009 local market PPM survey report (June 25-July 22). On average, across the 20 PPM currency markets for July, PPM panels delivered Persons 6+ at 102% of sample targets. 18-54 samples reached 98% of targets, while Black Persons 6+ hit targets at 104% and Hispanic Persons 6+ reached targets at 118%.

On average, in the eight PPM markets that qualify for Spanish-language weighting, PPM panels delivered Hispanic Spanish-Dominant sample targets at 126%; and Hispanic English-Dominant sample targets at 118%.

Among Persons 18-34, the average performance across the 20 markets is 91% of the sample target. By race/ethnicity, Black Persons 18-34 averaged 85% of the sample target; Hispanic Persons 18-34 averaged 103% of the sample target and Other Persons 18-34 averaged 89%.

In-tab rate for Persons 6+ across the 20 PPM-currency markets for July averaged 74%. Compared to the June, the average in-tab rates for the July PPM survey for Persons 6+ remained unchanged at 74%. Average Persons 18-34 in-tab rates changed from 71 to 70%. Black Persons 18-34 in-tab rates changed from 66% to 60%, and Hispanic remained at 72%.

Advertisement

Latest Radio Stories

Jack Speer Retires from NPR After More Than 25 Years
Jack Speer
Jack Speer
NPR's longtime newscaster Jack Speer has announced his retirement, closing a chapter on a career that spanned more than a quarter-century and left an enduring mark on public radio journalism. Speer, whose steady presence and clear delivery became a familiar voice to millions of listeners, joined NPR in 1998. More

KMBY to Celebrate 90th Anniversary with Birthday Bash
KMBY-AM & FM in Monterey
KMBY-AM & FM in Monterey
One of Monterey Bay's most enduring broadcast institutions, KMBY (1240 AM and 106.7 FM), is turning 90 -- and the station is inviting the entire community to celebrate the milestone with a two-day birthday party next weekend. The festivities will take place at KMBY Studios at 651 Cannery Row, Monterey, on More

Amanda Lee Joins KJ103 Morning Show in Oklahoma City
Amanda Lee
Amanda Lee
iHeartMedia has announced that Amanda Lee will be the new morning co-host for KJYO (KJ103) Oklahoma City. Effective immediately, Lee joins hosts TJ and JRod for the newly rebranded "TJ, Amanda, & JRod in the Morning." In her new role, Lee will help guide listeners through the morning with a mix of current More
Advertisement

Lil Shawn Power Joins Party-FM as First On-Air Host
Lil Shawn Power
Lil Shawn Power
Q-Broadcasting's Party FM has adds its first air personality, bringing longtime local radio figure Lil Shawn Power to the afternoon lineup. The bilingual Rhythmic CHR outlet, which airs on WONQ-AM (1030) Oviedo-Orlando and FM translators W230AL (93.9) and W278CN (103.5), had been operating jockless since its More

Joe Bullard Departs 96.1 Jamz After Nearly Three Decades
Joe Bullard
Joe Bullard
Longtime Tallahassee radio personality Joe Bullard has unexpectedly parted ways with WHBX-FM (96.1 Jamz), reports WCTV-TV, ending a remarkable run that spanned nearly 30 years on the Cumulus Urban AC outlet. Bullard's final day on the air was June 17, according to a statement from his family. There was no More

iHeartPodcasts Launches ''American History Hotline''
''American History Hotline''
''American History Hotline''
iHeartPodcasts has launched a new original series titled American History Hotline, a weekly show hosted by musician and history enthusiast Bob Crawford. The podcast debuts today with two inaugural episodes that take listeners on a deep dive into some of the most curious and critical moments in U.S. history. More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement