Google Wins Arbitration Hearing with dMarc Holders

A three-judge panel has ruled against dMarc shareholders on claims that when Google bought dMarc in January, 2006, it failed to act in good faith. They were seeking damages upwards of $720 million.

The panel ruled that the suing shareholders "failed to show that Google breached the agreement" after it acquired dMarc division in 2006 for $100 million and then re-launched it as the "AudioAds Operating Group."

The judges also rules that even if there had been a breach of contract, the shareholders did not demonstrate that "they suffered any harm causally-related to Google's conduct."

The search engine shut down Audio Ads earlier this year, after falling short on business from radio stations when it was combined with Google's ad units.


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