Home Login RADIO ONLINE
Advertisement

Radio Adds More Than 1.9 Million Weekly Listeners


Arbitron released highlights from its RADAR 109 National Radio Listening Report, which is scheduled for release on June 20. The report shows radio's continued strength with a year over year increase of about 1.9 million weekly listeners ages twelve and older. The number of Persons twelve and older listening to radio each week now reaches an estimated 241.5 million, representing 93.1% of all persons twelve and older.

As compared to the June 2010 report, the number of radio listeners increased across all major demographics, with Adults 18-34 showing the biggest gains, adding nearly 350,000 weekly listeners in the age group in the past year. There are now nearly 66.5 million Adults 18-34 listening to radio each week, or 93.6% of all members of this demographic. The number of Teens 12-17 listening to radio also continues to rise, increasing 158,000 listeners versus June 2010, reaching more than 22.8 million weekly listeners or 92%.

According to RADAR 109, radio continues to reach more than 93% of Black (non-Hispanic) Persons 12 and older and more than 95% of Hispanics aged 12 and older on a weekly basis, or 29.8 million and 36.5 million respectively. Hispanic listeners 12 years rose by 1.1 million listeners compared to the June 2010 report. Hispanics 18-49 increased sharply in the last year, adding close to 600,000 weekly listeners since June, 2010.

The sample size for the RADAR 109 Report is 395,531 persons 12 and older. The report includes data from all 48 Arbitron PPM markets. The survey dates for RADAR 109 were from April 1, 2010 through March 30, 2011.

Advertisement

Latest Radio Stories

WBLS and WLIB/New York PD Skip Dillard Upped to VP/P
Skip Dillard
Skip Dillard
Emmis/New York promotes Urban WBLS-FM and Gospel WLIB Program Director Skip Dillard to VP/Programming for both stations. Graham "Skip" Dillard has served as the Operations Manager and PD for Emmis duo for over 10 years, joining then Inner City in More

CMB Opens 2020 Station of the Year Entry Window
Christian Music Broadcasters
Christian Music Broadcasters
Radio outlets wishing to be considered for the Christian Music Broadcasters' 2020 CMB Station of the Year may submit their entries online beginning Monday and must have their full entry completed by February 21. Submission and eligibility More

Entercom Reveals WEEI Red Sox Radio PBP Network Team
Boston Red Sox
Boston Red Sox
Entercom has announced the new play-by-play broadcast team for Boston Red Sox baseball games on WEEI-FM/Boston, the flagship station for the team. The team will consist of play-by-play announcer Joe Castiglione, who is entering his 38th season and More
Advertisement

Misslou LLC to Closes on Buy of KFNV & KWTG in Louisiana
Media Services Group
Media Services Group
Misslou LLC has closed on its previously announced acquisition of 18.5kW Classic Hits KFNV-FM (107.1) licensed to Ferriday, LA and 3kW Country KWTG-FM (104.7) licensed to Vidalia, LA from Tom D. Gay. Misslou is headed by Brenda Floyd and James More

Podtrac Reases Top Podcasts for December 2019
Podtrac
Podtrac
Podtrac has released ranking of the Top 20 Podcasts for December 2019 based on U.S. Unique Monthly Audience. With the increasing popularity of shows which publish multiple times a day, such as NPR News Now, beginning in December, these shows are now More

''Alabama's Morning Show with Suzanne and Chris'' Debuts
Suzanne Wynn and Chris Wright
Suzanne Wynn and Chris Wright
"Alabama's Morning Show with Suzanne and Chris" debuted January 13 with an initial network of three stations. The duo says thee goal is to grow the network to at least a dozen stations covering all regions of the state. Suzanne Wynn and Chris Wright More

Return to Menu