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Report: Radio Continues to Reach Local Consumers


According to Nielsen's Q3 Cross-Platform Report, radio continues to play a huge role in the lives of U.S. consumers, especially as we commute back and forth from work as part of our daily routine. The report found that over a full year, the average American consumes nearly 60 hours of content each week across different platforms such as radio, television, online and mobile, or about two-and-a-half days.

The average American radio listener tunes in to AM/FM radio for over two hours per day and audio consumption reaches a plateau in the morning hours, peaks around noon and then stays fairly constant through the day before tapering off as people start their evenings and morph into television viewers, the report found. The average American radio listener tunes in to radio over two hours per day (or 14 hours per week), making it the second-most consumed form of media after TV.

In terms of viewing, weekly time spent saw quarter-over-quarter gains in few categories. Consumption of timeshifted viewing, watching on a DVD/Blu Ray device, using a game console and watching video on the Internet or a mobile phone all saw increases.

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