Home Login RADIO ONLINE RSS Facebook
Advertisement

NYMRAD Issues Q4 2015 State of the Market Report


New York Market Radio Association (NYMRAD) has released its fourth quarter 2015 State of the New York Market Report. Radio in the New York market experienced a 3% increase in total spot revenue in Q4. Grand total revenues were up 5% for the quarter led by growth within the communications, health care, food and beverage categories.

While automotive continues to lead the way among product categories, wireless carriers increased their spending by 10% for the full year 2015 and public utilities by 22%. Virtually every category was represented among the over 200 new advertisers to New York Radio in 2015. Each new advertiser spent at least $25,000 with 26 investing over $300,000 within the calendar year.

The research has also offered great proof that Radio has the greatest rate of return. Compared to every other advertising medium, every $1.00 devoted to Radio advertising can generate up to $17 of revenue per listener exposed to the message. Department stores ($17) saw the largest payback followed by mass merchandisers, ($16.37), home improvement ($9.48), and quick-service restaurants ($3.01).

Senior ad buyers see Radio as a key part of the advertising budget. 5.2% of all advertising budgets was spent on Radio in 2015. The rate is expected to remain unchanged in 2016. Virtually all (90%) of the New York metropolitan area listens to Radio. The average listener is tuned in for over 9 hours a week. The most popular formats include Hot AC (11.1%) and CHR (8.6%).

The NYMRAD State of the Market Report provides specific business trends as well as local information from a variety of sources including Nielsen Audio, Miller Kaplan Arase, Labor Statistics for the New York City Region, Crain's New York, Borrell Associates and more.

Advertisement

Latest Radio Stories

SBS Names Donny Hudson EVP/Local Media for Markets
Donny Hudson
Donny Hudson
Spanish Broadcasting System names native Miami executive Donny Hudson as Executive VP of Local media for Radio/TV and Digital for all SBS markets. He'll retain his role as General Manager, working out of the SBS offices in Miami. Hudson was recently More

Audacy/Chicago Ups Solk to VP/Programming & Operations
Greg Solk
Greg Solk
Audacy promotes Greg Solk to Vice President of Programming and Operations for its Chicago market, effective August 1. In this role, Solk will oversee programming and operations for WXRT-FM (93XRT), WBMX-FM (104.3 JAMS), WUSN-FM (US99), More

Benztown Offers Audio Tribute to ZZ Top's Dusty Hill
Benztown Audio Tribute to Dusty Hill
Benztown Audio Tribute to Dusty Hill
Benztown is offering an Audio Tribute to Dusty Hill, bassist for the legendary Southern rock band ZZ Top, and Rock & Roll Hall of Fame Inductee, who died at his home in Houston, TX, at age 72. Listen to the audio tribute More
Advertisement

iHeartMedia and NBA Team Up for New Slate of Podcasts
iHeartMedia and the National Basketball Association (NBA), today announced a multi-year podcast partnership, which will feature the launch of more than 20 new iHeartRadio-NBA co-produced podcasts. The new slate of NBA podcasts will be distributed More

Audacy Kicks Off Special Football Training Camp Programming
Audacy has announced special professional football Training Camp programming available live exclusively on the Audacy digital platform. "Training Camp Live," an in-depth look at professional football training camp and preseason storylines, will be More

Mark Elliott Joins Local Radio Networks as Fill-in Host
Mark Elliott
Mark Elliott
Mark Elliott, who handles mornings for WLXT (Lite 96.3) in Petoskey-Traverse City, MI, joins Local Radio Networks as a fill-in host. Elliott will be working with various formats in the Local Radio Networks realm starting this weekend. "I've worked More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement