Home Login RADIO ONLINE RSS Facebook
Advertisement

NYMRAD Issues Q4 2015 State of the Market Report


New York Market Radio Association (NYMRAD) has released its fourth quarter 2015 State of the New York Market Report. Radio in the New York market experienced a 3% increase in total spot revenue in Q4. Grand total revenues were up 5% for the quarter led by growth within the communications, health care, food and beverage categories.

While automotive continues to lead the way among product categories, wireless carriers increased their spending by 10% for the full year 2015 and public utilities by 22%. Virtually every category was represented among the over 200 new advertisers to New York Radio in 2015. Each new advertiser spent at least $25,000 with 26 investing over $300,000 within the calendar year.

The research has also offered great proof that Radio has the greatest rate of return. Compared to every other advertising medium, every $1.00 devoted to Radio advertising can generate up to $17 of revenue per listener exposed to the message. Department stores ($17) saw the largest payback followed by mass merchandisers, ($16.37), home improvement ($9.48), and quick-service restaurants ($3.01).

Senior ad buyers see Radio as a key part of the advertising budget. 5.2% of all advertising budgets was spent on Radio in 2015. The rate is expected to remain unchanged in 2016. Virtually all (90%) of the New York metropolitan area listens to Radio. The average listener is tuned in for over 9 hours a week. The most popular formats include Hot AC (11.1%) and CHR (8.6%).

The NYMRAD State of the Market Report provides specific business trends as well as local information from a variety of sources including Nielsen Audio, Miller Kaplan Arase, Labor Statistics for the New York City Region, Crain's New York, Borrell Associates and more.

Advertisement

Latest Radio Stories

BFOA Launches Annual Year-End Giving Campaign for Donations
Broadcasters Foundation of America
Broadcasters Foundation of America
The Broadcasters Foundation of America has launched its annual Year-End Giving Campaign, seeking to raise donations from tax-deductible personal contributions to the Guardian Fund and corporate contributions to the Angel Initiative. The Broadcasters More

Jacobs Media Opens Registration for Techsurvey 2025
Jacobs Media Techsurvey 2025
Jacobs Media Techsurvey 2025
Jacobs Media has officially launched the registration for its annual Techsurvey 2025, inviting commercial radio stations across the U.S. and Canada to participate in what is recognized as the largest research survey in the radio industry focusing on More

Audio Milkshake to Share Tips to Make Radio Ads Work Harder
Radio Advertising Bureau
Radio Advertising Bureau
In continuation of the Radio Mercury Awards webinar series, Audio Milkshake and Radio Mercury Awards will host a new presentation, entitled "10 Creative Tips You Probably Never Heard of to Make Radio Ads That Work Harder." During the presentation at More
Advertisement

Jeff Striegle to Sign Off After 27 Years with MRN
Jeff Striegle
Jeff Striegle
This Sunday marks not only the crowning of the NASCAR Premier Series Champion at Phoenix Raceway but also the end of an era for Motor Racing Network (MRN) as lead anchor Jeff Striegle calls his final race, concluding a 27-year career. Since joining More

Morning Co-Host Kadie Daye Exits WYRK in Buffalo Over Cuts
Kadie Daye
Kadie Daye
Kadie Daye exits WYRK-FM in Buffalo after three years as co-host of the "Clay & Company" morning show. She exits the Townsquare Media Country outlet over budget cuts. Daye joined WYRK in July, 2021 following two years in nights at CHR WNDV-FM (U93) More

Greg Beharrell Re-Signs with KLOS for Evening Show
Greg Beharrell has egg on his face
Greg Beharrell has egg on his face
Greg Beharrell will continue to host the evening slot on Meruelo Media's Rock 95.5 KLOS in Los Angeles. The decision follows a successful renegotiation of his contract, facilitated by YEA Media Group. Meruelo Media Senior Vice President of More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement