Home Login RADIO ONLINE RSS Facebook
Find Radio Online
AM FM HD

Advertisement

NYMRAD Issues 2nd Half 2016 State of Market Report


New York Market Radio Association (NYMRAD) has released its Second Half, 2016 State of the New York Market Report. This report is meant to help businesses, advertisers and the Radio industry stay informed about the New York economy and current Radio research. The Q3 and Q4 edition covers the New York region from July to December, 2016.

There were 80 advertisers new to Radio in the second half of 2016. Nearly 200 advertisers more than doubled their market ad spend. 15 product categories were up by double digits. The two most significant category drivers were the Grocery and Department Store categories both of which grew by over 40%.

"Many times, advertisers do not realize the power of Radio. Often they think that the number of listeners of AM/FM Radio is the same as streaming services. However, research shows that Radio's reach is at least 5 times higher than streaming services," said Provoke Insights Principal Director of Strategy & Research Carly Fink.

The NYMRAD State of the Market Report provides specific business trends as well as local information from a variety of sources including Wall Street Journal, Crains, Nielsen Audio, Miller Kaplan, Labor Statistics for the New York City Region, BIA/Kelsey and more. Read it here.

Advertisement

Latest Radio Stories

Audacy Flips WAXY-AM/Miami to ''Radio Libre''
WAXY-AM/Miami
WAXY-AM/Miami
Audacy flips all-Sports WAXY-AM (790 The Ticket)/Miami to "Radio Libre," effective October 3. The new Spanish Conservative Talk station is in partnership with Americano Media, the nation's first national conservative Hispanic network in Spanish. The More

''Up On Game Presents'' Inks Multi-Platform Deal with Brinx.TV
Up On Game Presents
Up On Game Presents
FOX Sports Radio's LaVar Arrington has announced a multi-platform partnership with "Sport Science" creator and host John Brenkus and his sports platform Brinx.TV. As part of the agreement, "The NIL House" will be the first joint property to be More

Radio Milwaukee Reveals New Branding Ahead of 15th Birthday
Radio Milwaukee
Radio Milwaukee
Non-commercial WYMS-FM/Milwaukee has revealed new branding for Radio Milwaukee, as well as for its original 88Nine broadcast channel, ahead of its 15th birthday celebration taking place Saturday, October 1. Milwaukee Mayor Johnson will also proclaim More
Advertisement

Jane Clauss On-Air Contributor for WLS-AM's Cochran Show
Jane Clauss
Jane Clauss
Chicago radio and television personality Jane Clauss joins WLS-AM/Chicago's on-air team as morning show contributor for "The Steve Cochran Show." Clauss debuted this week as a member of the morning team and can be heard weekdays from 5:30-9am. More

FOX Sports Radio Kicks Off 2022 Weekend Football Lineup
FOX Sports Radio
FOX Sports Radio
FOX Sports Radio has announced its weekend lineup for the 2022 football season. FSR's weekend roster features an ensemble of sports entertainment personalities, former players and analysts dedicated to providing around-the-clock coverage, including More

Cumulus Media Introduces All-New ''Hello Ross'' Podcast
''Hello Ross''
''Hello Ross''
Cumulus Media launches "Hello Ross," an all-new, original podcast on the Cumulus Podcast Network. For more than two decades, Mathews has interviewed the world's biggest celebrities on television and red carpets, and now he's bringing those skills to More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Quick Snaps
WJBR-FM/Wilmington: WJBR-FM's 12th annual Nemours Children's Hospital Help Our Kids Radiothon raised a total of $332,648 to benefit the hospital's Child Life Programs. The two-day radiothon took place on September 22-23 from 6am to 6pm on the grounds at the hospital. (L-R): WJBR's Mike Rossi (middays), Deanna Marie (mornings), Justin Franiak (mornings) and Brett Radler (part-time on air).

Advertisement

Advertisement