NPR Audience Grows for Fifth Consecutive Period
| RADIO ONLINE | Wednesday, October 25, 2017 |
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NPR said Wednesday that its journalism and original programming reaches at least 99 million people every month across all platforms -- broadcast and digital. This cross-platform estimate is based on Spring 2017's monthly broadcast cume, NPR.org visitors and podcast users. Additionally, NPR Member stations have grown their audience for five consecutive ratings periods in a row.
"This stellar accomplishment is a measure of just how much America depends on NPR every day, from breaking news to investigative reporting to podcasting to music and cultural programs that celebrate the human experience," said NPR President and CEO Jarl Mohn.
According to Nielsen Audio Spring 2017 ratings, the total weekly listeners for all programming on NPR stations reached an all-time high of 37.7 million. There was no post-election drop: both "Morning Edition" and "All Things Considered" retained growth seen during the Fall, 2016 election cycle. Their weekly audience is at 14.63 million and 14.6 million listeners, respectively
Millennials and GenXers are listening: across the country, over a quarter (28%) of all 25-54 year olds listened to an NPR member station at least once a month, 16% listened at least once a week and 6% of all 25-54 listened at least once a day.
