Nielsen, iHeartMedia Ink New Radio Measurement Deal

RADIO ONLINE | Wednesday, November 8, 2017

Nielsen inks a multi-year agreement with iHeartMedia to provide radio ratings services for all Portable People Meter (PPM) and radio diary measured markets. The deal provides Nielsen's radio ratings services for all iHeartMedia radio stations across its more than 150 local markets. The agreement also includes the use of Nielsen data and services for Katz Media Group, Premiere Radio Network and Total Traffic & Weather Network.

"iHeartMedia is one of our largest clients and we are proud to extend our relationship," said Nielsen Global President of Watch Megan Clarken. "We are confident that our solutions will help iHeartMedia showcase the strength of their stations and demonstrate the tremendous marketing opportunity that radio delivers."