Radio Continues as Top Weekly U.S. Reach Medium
|RADIO ONLINE | Friday, April 13, 2018 | 2:21am CT|
The report touches on several other components of the audio landscape, including network radio, podcasting, national formats and top advertisers on music and spoken-word radio. Highlights from the 2018 Audio Today report include:
- More Americans use AM/FM radio each week (93%) than any other platform, including TV, smartphones, and tablets
- Each week 270 million listeners aged 6 and older are using radio.
- The top formats in America last year were Country (registering a 13.2% share of the national audience) followed by News/Talk - both commercial and non-commercial stations - (12.3%) and Adult Contemporary (8.1%).
Podcasts appeal to a wide variety of radio listeners. 20.3% of Alternative format listeners also use podcasts each month, along 19.4% of AAA listeners, 17.1 Rhythmic CHR, 17% of Hot AC and 16.8% of Sports listeners consume podcasts each month.