Home Login RADIO ONLINE RSS Facebook
Advertisement

iHeartMedia Launches New Analytics Attribution Service


iHeartMedia
iHeartMedia

iHeartMedia announces the launch of iHeartMedia Analytics, a fully-digital attribution service for broadcast radio. By leveraging the data from iHeartRadio's digital ecosystem, iHM will enable broadcast radio to measure and show results in the same way as digital media, giving advertisers easy access to campaign performance insights to better optimize audio campaigns using the unparalleled reach of radio.

These new capabilities will allow advertisers to track audience reach, branding metrics and even sales outcomes for iHeartMedia radio ad campaigns in real-time by using data science to fuse information about its digital audience, with broadcast ad logs, on-air programming and commercial content. Advertisers will also have the ability to measure a radio campaign's impact on a brand's website visitation, social media engagement, physical foot traffic and more.

"We continue to see advertisers spend money on less effective mediums simply because they provide a perceived level of measurability and accountability," said iHeartMedia President of Revenue Operations and Insights Brian Kaminsky. "Now marketers will be able to capitalize on the unmatched scale and reach of iHeartMedia's more than 270 million monthly broadcast listeners, and receive the same kind of innovative real-time measurements, insights and custom reporting they are accustomed to getting from digital media, quantifying the full power of radio -- in addition they can get attribution information that is missing from most of the digital marketplace."

iHeartMedia Analytics is the latest addition to the company's marketing optimization tools including SoundPoint (programmatic real-time radio ad buying platform) and the recently introduced SmartAudio, which enables advertisers to do impression-based audience planning and dynamic radio ad creative that utilizes real-time triggers such as weather, pollen counts, sports scores, mortgage rates and more to deploy different campaign messages based on what is happening in a specific market at a specific moment.

SmartAudio has allowed brands to use broadcast radio ads to dynamically serve the most relevant message in each market, at each moment, just as they do with digital campaigns to ensure increased relevance and impact. SmartAudio data-infused impressions now reach more than 3 billion a month, targeting more than 700 audiences programmatically.

Advertisement

Latest Radio Stories

iHeartMedia Chicago Names Kashon Powell VP of Programming
Kashon Powell
Kashon Powell
iHeartMedia Chicago has named veteran programmer Kashon Powell as its new Vice President of Programming, overseeing WGCI-FM, WVAZ-FM, WGRB-AM, and WMFN-AM, effective August 18. Powell brings more than three decades of radio experience to the role, including leadership positions at both Urban One and More

Andrews Returns to Audacy Wisconsin as BM/Afternoons
Brett Andrews
Brett Andrews
Audacy appoints Brett Andrews as Brand Manager for WMHX-FM (Mix 105.1 FM) in Madison and Assistant Brand Manager for both WMYX-FM (99.1 The Mix) and WXSS-FM (103.7 Kiss FM) in Milwaukee, effective July 14. In addition to his leadership roles, Andrews will host afternoons on 99.1 The Mix, airing weekdays from More

Commuting on the Rise in 2025, Boosting Radio's Reach
Katz Radio Group
Katz Radio Group
New research from Katz Radio Group, analyzing the latest YouGov workforce data, reveals that commuting in the U.S. has surged in 2025, with more than 7 in 10 employed adults now traveling to jobs outside the home. The trend marks a 29% increase in commuting since 2020, signaling a More
Advertisement

FCC Removes Nearly 3,000 Words of Rules in DDD Initiative
Federal Communications Commission (FCC)
Federal Communications Commission (FCC)
The Federal Communications Commission (FCC) has taken new steps in its ongoing effort to eliminate outdated and unnecessary regulations under its "Delete, Delete, Delete" initiative, removing approximately 2,991 words and 41 rules from its regulatory code. The Commission's latest action targets what it More

Soros Fund, Del Nin Seek Dismissal of Warshaw Lawsuit
Jeffrey Warshaw
Jeffrey Warshaw
The legal dispute between Connoisseur Media CEO Jeffrey Warshaw and Soros Fund Management (SFM) intensified this week as SFM and its Head of Media Investments, Michael Del Nin, moved to dismiss Warshaw's lawsuit and demanded revisions to his complaint. Warshaw filed suit last month in Connecticut More

Covino & Rich to Air Live from 2025 MLB All-Star Game
Covino & Rich
Covino & Rich
FOX Sports Radio's afternoon duo Covino & Rich will take over morning duties next week with special live coverage of Major League Baseball's 95th All-Star Game, airing July 14-16 from Atlanta. With The Dan Patrick Show on vacation, Covino & Rich will move into the 9am-12pm ET slot for a special All-Star Week More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement