Entercom to Move Digital from TuneIn to Radio.com Platform

RADIO ONLINE | Monday, June 25, 2018

Entercom

Entercom plans to exit TuneIn and move all of its digital properties to Radio.com, which was acquired as part of the CBS Radio merger. In an internal memo, CEO David Field said the moves to the new platform will be made during July and August. The transition dates begin July 6 for Entercom stations and begin August 1 for the newly-acquired CBS Radio outlets.

"We are committed to making Radio.com a leader in the digital audio space," wrote Field. "We have added a number of highly talented leaders to our team to help lead the charge. Over the next several months, we will be rolling out new product features, distribution partners, advanced advertising products, and other improvements to enrich the user experience and enhance our value to customers. Our goal is to make Radio.com a daily habit for many millions of Americans.

"Beginning this week, we will be significantly ramping up our efforts to drive our listeners and others to download and use Radio.com, particularly those who have been enjoying our local brands on TuneIn... In order to elevate consumer awareness of Radio.com and drive downloads, we will be increasing our on-air and off-air promotion. As part of that effort, we will be embracing Radio.com on all of our stations, identifying them on-air as 'a Radio.com station.'"