Adams Radio Group Inks Five-Year Agreement with Nielsen

RADIO ONLINE | Wednesday, July 11, 2018 | 3:38pm CT

Adams Radio Group

Adams Radio Group has inks a new five-year agreement with Nielsen Audio to provide ratings for its clusters in Fort Wayne IN, Las Cruces NM, Salisbury-Ocean City MD and Tallahassee FL. Adams was previously utilizing Nielsen ratings in Fort Wayne and Salisbury-Ocean City and Eastlan Ratings in Las Cruces and Tallahassee. The renewal began at the start of July.

Adams Radio President/CEO Ron Stone said, "We are very pleased to extend our relationship with Nielsen. As we have seen in the markets where we were already collaborators, Nielsen makes a significant difference in driving revenue. It is not always just about the ratings product. We use Nielsen research frequently and find that often the independent research we have access to adds substance and credibility about our industry and makes the impact needed to close more business."

"We are pleased to have renewed agreement with Adams Radio Group," said Nielsen Audio Managing Director Brad Kelly. "This agreement is emblematic of the respect and trust that exists between Nielsen and Adams Radio Group. We believe that our measurement services will enable Adams Radio Group to tell the most comprehensive audience story to their advertisers to maximize their ad revenue."