Advertisement |
SoCast Introduces Digital Ad Platform for Radio Revenue
RADIO ONLINE | Thursday, September 20, 2018 | 12:06pm CT |
![]() ![]() ![]() ![]() ![]() ![]() |
![]() |
SoCast has launched SoCast Ads, a digital revenue advertising platform that company says can bring more and new dollars to radio. The platform enables the sale and management of online display, video and mobile across a station's digital assets. SoCast Ads uses data from a radio outlet's digital channels (web, app, social, etc.), along with extensions to other relevant digital ad platforms, to drive multiple revenue solutions for local advertisers. Forcht Broadcasting and Renda Broadcasting in the U.S. and Acadia Broadcasting in Canada have already signed on.
"We believe radio is poised to take its share of growing digital ad dollars, and the SoCast Ads platform opens that revenue stream," stated SoCast CEO Elliott Hurst. "By extending digital advertising offerings beyond its own assets, radio can deliver the full-service marketing expertise that local advertisers need."
"Radio sellers have to become digital marketing specialists," added SoCast COO Sandy Hurst. "There's more to selling digital advertising than the usual ‘spots and dots,' and radio sellers need to be equipped with best-in-class tools and know-how to help advertisers develop local campaigns across broadcast and digital platforms."
SoCast also includes digital ad selling and management tools, weekly campaign reports, geo-targeting and geo-fencing capabilities, strict advertiser brand safety measures and more. It was created specifically for radio and offers a suite of integrated products that can be customized to meet a broadcaster's specific needs. The SoCast one-dashboard-publishing model makes it easy for broadcasters to manage their digital content and ad campaigns across websites, mobile, smart speakers, video, audio and social.
Advertisement |
Latest Radio Stories
iHeartMedia Chicago Names Kashon Powell VP of Programming
|
Andrews Returns to Audacy Wisconsin as BM/Afternoons
|
Commuting on the Rise in 2025, Boosting Radio's Reach
|
Advertisement |
FCC Removes Nearly 3,000 Words of Rules in DDD Initiative
|
Soros Fund, Del Nin Seek Dismissal of Warshaw Lawsuit
|
Covino & Rich to Air Live from 2025 MLB All-Star Game
|