SoCast Introduces Digital Ad Platform for Radio Revenue


SoCast has launched SoCast Ads, a digital revenue advertising platform that company says can bring more and new dollars to radio. The platform enables the sale and management of online display, video and mobile across a station's digital assets. SoCast Ads uses data from a radio outlet's digital channels (web, app, social, etc.), along with extensions to other relevant digital ad platforms, to drive multiple revenue solutions for local advertisers. Forcht Broadcasting and Renda Broadcasting in the U.S. and Acadia Broadcasting in Canada have already signed on.

"We believe radio is poised to take its share of growing digital ad dollars, and the SoCast Ads platform opens that revenue stream," stated SoCast CEO Elliott Hurst. "By extending digital advertising offerings beyond its own assets, radio can deliver the full-service marketing expertise that local advertisers need."

"Radio sellers have to become digital marketing specialists," added SoCast COO Sandy Hurst. "There's more to selling digital advertising than the usual ‘spots and dots,' and radio sellers need to be equipped with best-in-class tools and know-how to help advertisers develop local campaigns across broadcast and digital platforms."

SoCast also includes digital ad selling and management tools, weekly campaign reports, geo-targeting and geo-fencing capabilities, strict advertiser brand safety measures and more. It was created specifically for radio and offers a suite of integrated products that can be customized to meet a broadcaster's specific needs. The SoCast one-dashboard-publishing model makes it easy for broadcasters to manage their digital content and ad campaigns across websites, mobile, smart speakers, video, audio and social.

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