UConn Inks 15-year Extension with IMG Including Radio
|RADIO ONLINE | Wednesday, October 17, 2018|
UConn inks a 15-year extension worth up to $93 million for sports events management firm IMG to continue as its multi-media partner through 2033. Under the deal, IMG's retains exclusive rights to carry all UConn multi-media, including podcasts featuring Geno Auriemma and radio deals with iHeartMedia's WUCS-FM (97.9 ESPN)/Hartford. IMG College will continue to represent the corporate partner program and commercial business for UConn athletics. UConn will reportedly make least $6 million annually in royalties.
"For the past decade the partnership between IMG and UConn has generated impactful revenue that directly benefits our athletics teams and we are pleased to extend the relationship through 2033," said UConn Director of Athletics David Benedict. "This agreement provides a unique revenue sharing model, which will positively impact our bottom line and help support our pursuit of graduation and championships."