SMG Launches Nationwide Multimedia Advertising Agency
|RADIO ONLINE | Monday, November 26, 2018|
Salem Media Group has announced the launch of Salem Surround, a nationwide multimedia ad agency with locations in 35 markets across the country. In addition to selling audio and digital advertising on its 116 radio outlets and websites, Salem Surround will offer a suite of digital marketing services to develop and execute audience-based marketing strategies for clients on both the local and national levels.
Salem CEO Edward Atsinger commented, "From our beginning as just a few local radio stations to the nationwide multi-platform media company we are today, Salem has worked hard to stay in tune with our listeners, readers, clients, and partners to meet their growing needs. Salem Surround is yet another way for us to serve with excellence nationwide, and I couldn't be more thrilled."
"With consumers spending more and more time on smart phones and tablets, the media landscape has become significantly more complicated for business owners and marketers to navigate," added Salem VP/Digital Marketing Jamie Cohen. "The one-size-fits-all marketing approach of just a decade ago has quickly become outdated. Combining the power of Salem Radio with a full-service digital advertising strategy will allow us to go above and beyond in meeting the needs of advertisers around the country."
Salem President of Broadcast Media David Santrella said, "Every member of our sales team is now a Media Strategist able to provide integrated marketing strategies to advertisers across the country. This is an exciting time for Salem to bring our clients next-level service. Our team's decades of experience in the marketing and broadcast industries married with the latest tactics in digital marketing has resulted in a best-of-all-worlds approach to reaching and connecting with consumers."