SMI Reports Radio Ad Revenue Grew 7% in October
|RADIO ONLINE | Thursday, November 29, 2018|
Standard Media Index reported that the national advertising marketplace grew 7% in October year-over-year. Radio revenues grew 7%, while Television was flat and Print fell 27%. Digital was the strongest performer growing 17% followed by Out-of-Home (OOH) at 10%. Meanwhile, Cable networks increased revenue by 5% YoY, even as commercial spots remained flat. Cable News has held steadfast for the year, and it remained the fastest-growing vertical this month.
Looking at advertiser categories across all platforms -- including Radio, TV, Digital, Out-of-Home and Print -- autos remain the largest spender of the month, although only decreasing -1% YoY. That is followed by Telecom (-3%), Prescription Drugs (14%), Insurance (1%) and QSR (12%).