Report: New Year Resolutions Resonate with Radio Listeners

RADIO ONLINE | Thursday, December 27, 2018 | 12:32pm CT

Westwood One

Radio listeners have a lot to say about their New Year resolutions, and a lot of it plays out by age, format, and gender reports Westwood One. According a recent national study among 377 respondents, conducted by Maru/Vision Critical between November 9-November 18, radio listeners are hot to get healthy and not hot to make resolutions after a certain age.

• The most popular resolutions for 2019 are: exercise more/improve fitness (42%), save more money (41%), and eat healthier (38%).

• Nearly all of the New Year's resolution skew younger towards Millennials 18-34. Maybe as consumers get older the mystique behind making New Year's resolutions starts to fade.

• Men are two times less likely to choose a New Year's resolution for 2019 versus women. Still, the number one resolution for both demographics is to exercise more/improve fitness.

• Improving fitness and health along with saving money also rose to the top among most frequent format listeners.

The study also showed that listeners of Soft Rockm Hip Hop and R&B were more likely to make resolutions over listeners of Alternative Rock, Classic Rock, Rock, Country, News/Talk, Sports and CHR.

Report: Podcasting Tops 53% Monthly Reach in U.S. Triton Digital Podcasting now reaches more than half of the U.S. population each month, with 53.6% of Americans listening to or watching podcasts, according to Triton Digital's 2025 U.S. Podcast Report. The annual study, powered by IAB Tech Lab-certified Podcast Metrics and Demos surveys of 12,000 More

iHeartMedia Study Highlights Bicultural Latino Power iHeartMedia iHeartMedia has released a new consumer study examining Bicultural Latinos, those who identify as equally American and Hispanic, finding the group represents a growing economic and cultural force shaping the next era of U.S. growth. The report, "New American Consumer: Bicultural Latinos," developed in More

Sydney Sperling Upped to CMN Affiliate Sales Director Sydney Sperling Compass Media Networks has promoted Sydney Sperling to Director of Affiliate Sales, expanding her responsibilities across the company's national audio portfolio. In her new role, Sperling will help develop affiliate sales strategy and lead growth efforts for programming including The Anna & Raven Show, More

Jim Kerr Extends Q104.3 Deal for Five Years Jim Kerr Classic Rock WAXQ (Q104.3) has signed a five-year extension with longtime morning host Jim Kerr. A Radio Hall of Famer, Kerr joined Q104.3 in January, 2002. Over a career spanning more than 50 years in New York, he has become the city's longest-running morning radio personality. In addition to his daily More

Jason La Canfora Exits 105.7 The Fan in Baltimore Jason La Canfora Jason La Canfora is no longer part of the weekday lineup at WJZ-FM (105.7 The Fan), ending a five-year run on the Baltimore sports outlet's afternoon program "Inside Access," leaving co-hosts Ken Weinman and Tim Barbalace in the 2-6pm slot. A spokesperson for Audacy confirmed Thursday that La Canfora is no More

KUT Austin Expands Coverage with Two New Beat Roles Greta Diaz Gonzalez Vazquez and Leigh Walden KUT-FM in Austin is expanding its local news coverage with two new beat assignments focused on education and the rapidly growing Hays County region. Greta Diaz Gonzalez Vazquez (far left) has been named the station's education reporter, covering K-12 and higher education across Central More