Report: New Year Resolutions Resonate with Radio Listeners

RADIO ONLINE | Thursday, December 27, 2018 | 12:32pm CT

Westwood One

Radio listeners have a lot to say about their New Year resolutions, and a lot of it plays out by age, format, and gender reports Westwood One. According a recent national study among 377 respondents, conducted by Maru/Vision Critical between November 9-November 18, radio listeners are hot to get healthy and not hot to make resolutions after a certain age.

• The most popular resolutions for 2019 are: exercise more/improve fitness (42%), save more money (41%), and eat healthier (38%).

• Nearly all of the New Year's resolution skew younger towards Millennials 18-34. Maybe as consumers get older the mystique behind making New Year's resolutions starts to fade.

• Men are two times less likely to choose a New Year's resolution for 2019 versus women. Still, the number one resolution for both demographics is to exercise more/improve fitness.

• Improving fitness and health along with saving money also rose to the top among most frequent format listeners.

The study also showed that listeners of Soft Rockm Hip Hop and R&B were more likely to make resolutions over listeners of Alternative Rock, Classic Rock, Rock, Country, News/Talk, Sports and CHR.

CMG Atlanta Promotes Abby Jessen to B98.5 Brand Manager Abby Jessen Cox Media Group (CMG) Atlanta has promoted Abby Jessen to Director of Branding and Programming for AC WSB-FM (B98.5) Atlanta, effective immediately. Jessen will oversee the station's programming, brand strategy and audience development while continuing her midday airshift. An Atlanta native and More

Bonneville Denver Ups Nathan Gilbert to Sales Director Nathan Gilbert Bonneville Denver has promoted Nathan Gilbert to Director of Sales, effective immediately. Gilbert previously served as General Sales Manager for the cluster, a position he held for the past year. In his new role, Gilbert will oversee Bonneville Denver's sales organization, focusing on strengthening More

WMNF Tampa Names Alex Worthey General Manager Alex Worthey WMNF-FM (88.5) Tampa has appointed veteran broadcast and public media executive Alex Worthey as General Manager, effective November 2. His appointment follows a national search conducted by the Nathan B. Stubblefield Foundation Board of Directors. Worthey brings more than 20 years of experience in commercial More

FCC Hears Opposing Views on Radio Ownership Caps Federal Communications Commission (FCC) FCC Hears Opposing Views on Radio Ownership Caps The debate over local radio ownership limits continues at the Federal Communications Commission (FCC), with Cumulus Media urging the agency to eliminate the restrictions while two music industry organizations are calling for their retention. In separate ex More

Edison Identifies Top Podcasts for Independent Voters Edison Research at SSRS A new analysis from Edison Research at SSRS identifies the podcasts with the highest concentrations of politically Independent listeners, offering advertisers and media buyers insight into which programs are most effective at reaching this audience. Using data from Edison Podcast Metrics, the analysis More

NYPR Names Kimberly Watson Chief Development Officer New York Public Radio (NYPR) New York Public Radio (NYPR) has named Kimberly Watson Chief Development Officer, overseeing the organization's development and membership operations. Watson brings more than three decades of fundraising and leadership experience with major arts and cultural institutions. In her More