Report: New Year Resolutions Resonate with Radio Listeners

RADIO ONLINE | Thursday, December 27, 2018 | 12:32pm CT

Westwood One

Radio listeners have a lot to say about their New Year resolutions, and a lot of it plays out by age, format, and gender reports Westwood One. According a recent national study among 377 respondents, conducted by Maru/Vision Critical between November 9-November 18, radio listeners are hot to get healthy and not hot to make resolutions after a certain age.

• The most popular resolutions for 2019 are: exercise more/improve fitness (42%), save more money (41%), and eat healthier (38%).

• Nearly all of the New Year's resolution skew younger towards Millennials 18-34. Maybe as consumers get older the mystique behind making New Year's resolutions starts to fade.

• Men are two times less likely to choose a New Year's resolution for 2019 versus women. Still, the number one resolution for both demographics is to exercise more/improve fitness.

• Improving fitness and health along with saving money also rose to the top among most frequent format listeners.

The study also showed that listeners of Soft Rockm Hip Hop and R&B were more likely to make resolutions over listeners of Alternative Rock, Classic Rock, Rock, Country, News/Talk, Sports and CHR.

FCC Moves to Revoke Licenses of Sovereign Communications Federal Communications Commission (FCC) The Federal Communications Commission has launched a license revocation proceeding against Sovereign Communications, LLC, the Sault Ste. Marie, MI-based broadcaster led by William C. Gleich, who is professionally known as Bill Curtis, and his business partner Tim Sabean. In an Order to Pay or Show Cause More

CMN Expands Anna & Raven to 80 Plus Markets Compass Media Networks announced that The Anna & Raven Show has surpassed 80 markets nationwide, citing record ratings and new distribution agreements, including expanded carriage with Connoisseur Media. Senior Vice President of Programming Keith Dakin said the show's continued growth reflects its More

Alternate-History Podcast Imagines JFK Survives The Man Who Lived Caloroga Shark Media has announced the launch of its newest scripted podcast series, "The Man Who Lived," a limited-run drama that imagines an alternate history in which John F. Kennedy survives the assassination attempt in Dallas. Spanning ten episodes, the immersive series reexamines American history More

iHeart Tampa Expands WDAE, Launches Rumba 95.3 WDAE-AM & FM and Rumba 95.3 & 102.9 iHeartMedia Tampa Bay is expanding its Sports and Spanish-language offerings with the debut of 95.7 WDAE, Tampa Bay's Sports Radio, and the launch of Rumba 95.3 and 102.9, effective Monday, February 23. 95.7 WDAE (95.7 FM/620 AM) will add a 100kw FM signal, strengthening its reach while continuing its More

Gillen Broadcasting Owner & GM Doug Gillen Dies Doug Gillen The longtime owner of Gainesville-based Gillen Broadcasting has died. Douglas J. Gillen was the owner and General Manager of Gillen Broadcasting, which operates CHR WYKS-FM (KISS 105.3) and Urban WAJD-AM & W255CV (98.9 JAMZ). The Gillen family acquired the stations in 1987, and Gillen served as General More

Albany County Honors B95.5's Chad O'Hara for 30 Years Albany County Exec Dan McCoy (right) & B95.5's Chad O'Hara Albany County Executive Dan McCoy has issued a formal proclamation recognizing longtime radio personality Chad O'Hara for 30 years of broadcasting service on WYJB-FM (B95.5) in Albany, NY. The honor was presented on February 10, a date that marks both O'Hara's birthday and the anniversary of his first More