Report: New Year Resolutions Resonate with Radio Listeners

RADIO ONLINE | Thursday, December 27, 2018 | 12:32pm CT

Westwood One

Radio listeners have a lot to say about their New Year resolutions, and a lot of it plays out by age, format, and gender reports Westwood One. According a recent national study among 377 respondents, conducted by Maru/Vision Critical between November 9-November 18, radio listeners are hot to get healthy and not hot to make resolutions after a certain age.

• The most popular resolutions for 2019 are: exercise more/improve fitness (42%), save more money (41%), and eat healthier (38%).

• Nearly all of the New Year's resolution skew younger towards Millennials 18-34. Maybe as consumers get older the mystique behind making New Year's resolutions starts to fade.

• Men are two times less likely to choose a New Year's resolution for 2019 versus women. Still, the number one resolution for both demographics is to exercise more/improve fitness.

• Improving fitness and health along with saving money also rose to the top among most frequent format listeners.

The study also showed that listeners of Soft Rockm Hip Hop and R&B were more likely to make resolutions over listeners of Alternative Rock, Classic Rock, Rock, Country, News/Talk, Sports and CHR.

Sports Radio Audience Delivers Upscale Impact Cumulus Media | Westwood One Sports AM/FM stations featuring play-by-play and sports/talk continue to post strong gains in both audience and revenue, according to a new analysis from Cumulus Media | Westwood One's Audio Active Group. The blog reports the number of sports-formatted AM/FM stations has increased 14% over the past decade, More

Civic Media Revamps News/Talk Format in Wisconsin Civic Media Civic Media has rolled out a revamped News/Talk format across several of its Wisconsin stations, expanding its programming lineup and digital content offerings. The updated Civic Media Network will air on WXCO in Wausau, WMDX in Madison, WAUK in Milwaukee, and WISS in More

JVC Ups Mallory, Adds Miller in Fort Walton Beach Scott Mallory JVC Broadcasting has promoted Scott Mallory to Operations Manager for its Forth Walton Beach cluster and added industry veteran Brad Miller as Production and Promotions Lead. Mallory, who also handles afternoons on WHWY, steps into the operations role after taking on increasing responsibilities over the More

BFOA Announces 2026 Honorees of the Leadership Awards Broadcasters Foundation of America (BFOA) The Broadcasters Foundation of America (BFOA) is proud to announce the 2026 recipients of the Leadership Awards, Lowry Mays Excellence in Broadcasting Award, and Chairman's Award. The awards honor some of the biggest names and most influential leaders in broadcasting. The honorees More

Santita Jackson to Continue ''Keep Hope Alive'' ''Keep Hope Alive'' Following the death of Rev. Jesse L. Jackson last week, Premiere Networks announced that the long-running weekend program "Keep Hope Alive with Rev. Jesse Jackson" will continue under the leadership of Santita Jackson, the program's executive producer and eldest daughter of the civil More

Dave Wheeler Returns to Roser in Utica Changes Dave Wheeler Roser Communication Networks has announced significant programming changes at its Utica, NY stations, including the return of longtime Central New York personality Dave Wheeler. Beginning March 2, Wheeler will host weekday mornings on WBUG-WBGK (Bug Country 99.7/101.1) with "The Dave Wheeler Show." He will More