Report: New Year Resolutions Resonate with Radio Listeners

RADIO ONLINE | Thursday, December 27, 2018 | 12:32pm CT

Westwood One

Radio listeners have a lot to say about their New Year resolutions, and a lot of it plays out by age, format, and gender reports Westwood One. According a recent national study among 377 respondents, conducted by Maru/Vision Critical between November 9-November 18, radio listeners are hot to get healthy and not hot to make resolutions after a certain age.

• The most popular resolutions for 2019 are: exercise more/improve fitness (42%), save more money (41%), and eat healthier (38%).

• Nearly all of the New Year's resolution skew younger towards Millennials 18-34. Maybe as consumers get older the mystique behind making New Year's resolutions starts to fade.

• Men are two times less likely to choose a New Year's resolution for 2019 versus women. Still, the number one resolution for both demographics is to exercise more/improve fitness.

• Improving fitness and health along with saving money also rose to the top among most frequent format listeners.

The study also showed that listeners of Soft Rockm Hip Hop and R&B were more likely to make resolutions over listeners of Alternative Rock, Classic Rock, Rock, Country, News/Talk, Sports and CHR.

Max Media Promotes McKay, Hoyt in Coastal Virginia Barry McKay Max Media has announced a pair of programming promotions affecting two of its Coastal Virginia stations, Country WGH (97.3 The Eagle) and AC WTWV (92.9 The Wave) in Norfolk-Virginia Beach. Barry McKay (pictured) has been elevated from his midday role on 97.3 The Eagle to Program Director/Brand Manager More

NYPR Names Sharma, Christner, Cohen to Leadership New York Public Radio New York Public Radio has appointed three executives to its leadership team, naming Ru Sharma as Chief People Officer, Emily Christner as Chief Growth and Engagement Officer, and Patti Cohen as Senior Vice President of Analytics, Insights and Research. The appointments are More

Pebbles Exits WBQT (HOT 96.9) Mornings to Grow Brand Peebles Pebbles is stepping away from her role on the WBQT (HOT 96.9) morning show in Boston, ending a long run as a key voice on Beasley Media Group's outlet to focus on expanding her Positively Pebbles brand. The move shifts her away from daily on-air duties, though she will continue to engage audiences More

Rickey Smiley Returns to Philly Mornings on WPPZ Rickey Smiley Urban One has added The Rickey Smiley Morning Show to mornings on WPPZ (Classix 107.9) in Philadelphia, marking Smiley's return to the market. The syndicated program launched Monday, May 4, airing weekdays from 6-9am. Hosted by comedian and radio personality Rickey Smiley, the show blends music, More

Urban One Expands Dallas Footprint with KKDA, KRNB Urban One Urban One has reached an agreement to acquire Service Broadcasting Group, including Dallas stations KKDA and KRNB, while also agreeing to sell KZMJ to Fuzion Dallas. Both transactions remain subject to approval by the FCC and customary closing conditions. The company said the More

NAB Opens 2026 Marconi Awards Nominations Marconi Radio Awards The National Association of Broadcasters (NAB) has opened the nomination window for the 2026 Marconi Radio Awards, with entries accepted through May 31. Winners will be announced during a special dinner program sponsored by Xperi on October 20 at the Edison Ballroom. The event More