Report: New Year Resolutions Resonate with Radio Listeners

RADIO ONLINE | Thursday, December 27, 2018 | 12:32pm CT

Westwood One

Radio listeners have a lot to say about their New Year resolutions, and a lot of it plays out by age, format, and gender reports Westwood One. According a recent national study among 377 respondents, conducted by Maru/Vision Critical between November 9-November 18, radio listeners are hot to get healthy and not hot to make resolutions after a certain age.

• The most popular resolutions for 2019 are: exercise more/improve fitness (42%), save more money (41%), and eat healthier (38%).

• Nearly all of the New Year's resolution skew younger towards Millennials 18-34. Maybe as consumers get older the mystique behind making New Year's resolutions starts to fade.

• Men are two times less likely to choose a New Year's resolution for 2019 versus women. Still, the number one resolution for both demographics is to exercise more/improve fitness.

• Improving fitness and health along with saving money also rose to the top among most frequent format listeners.

The study also showed that listeners of Soft Rockm Hip Hop and R&B were more likely to make resolutions over listeners of Alternative Rock, Classic Rock, Rock, Country, News/Talk, Sports and CHR.

Hope Media Expands in Fort Myers with Two Formats Hope Media Group Hope Media Group is expanding its presence in Fort Myers with the launch of two additional Christian radio formats, bringing Vida Unida and Worship 24/7 to FM signals in Southwest Florida. Spanish-language Vida Unida will air on W213BQ (90.5 FM), while W300EF (107.9 FM) will More

Good Karma Brands Rebrands as Good Karma Sports Good Karma Sports Good Karma Brands has changed its name to Good Karma Sports, adopting a new identity the company says better reflects its growth from a single radio station into a national sports media and marketing business. The company, founded with one radio station in December 1997, now More

Martha Stewart Podcast Expands to Netflix The Martha Stewart Podcast Martha Stewart and iHeartPodcasts are expanding "The Martha Stewart Podcast" to Netflix, where full video episodes of the series will debut Wednesday, August 26. The move is part of iHeartMedia and Netflix's growing exclusive video podcast partnership. The program will continue to be distributed as an audio More

iHeartPodcasts Sets 9/11 Mafia Drama 'UnderGround Zero' ''UnderGround Zero: 9/11 & The Mob'' iHeartPodcasts, Thoroughbred Studios and Goldhawk Productions will launch "UnderGround Zero: 9/11 & The Mob," a scripted drama starring several former "The Sopranos" cast members and based on events surrounding organized crime in the aftermath of the September 11 attacks. The series, written and created More

Radio Features Mark 25th Anniversary of 9/11 Patriot Day Remembrance A new series of 30-second radio features has been produced to help stations commemorate the 25th anniversary of the September 11, 2001 terrorist attacks. The package consists of ten professionally produced features remembering the nearly 3,000 people who lost their lives in the attacks and honoring the More

Rob Archer Joins WSB Atlanta as Anchor/Reporter Rob Archer Veteran broadcast journalist Rob Archer is joining WSBB-FM (95.5 WSB) in Atlanta as an anchor/reporter, returning to a full-time radio role a little more than a year after his departure from KNX in Los Angeles. Archer will begin at WSB next month, where he will again work with Ken Charles, his former boss at More