Report: New Year Resolutions Resonate with Radio Listeners

RADIO ONLINE | Thursday, December 27, 2018 | 12:32pm CT

Westwood One

Radio listeners have a lot to say about their New Year resolutions, and a lot of it plays out by age, format, and gender reports Westwood One. According a recent national study among 377 respondents, conducted by Maru/Vision Critical between November 9-November 18, radio listeners are hot to get healthy and not hot to make resolutions after a certain age.

• The most popular resolutions for 2019 are: exercise more/improve fitness (42%), save more money (41%), and eat healthier (38%).

• Nearly all of the New Year's resolution skew younger towards Millennials 18-34. Maybe as consumers get older the mystique behind making New Year's resolutions starts to fade.

• Men are two times less likely to choose a New Year's resolution for 2019 versus women. Still, the number one resolution for both demographics is to exercise more/improve fitness.

• Improving fitness and health along with saving money also rose to the top among most frequent format listeners.

The study also showed that listeners of Soft Rockm Hip Hop and R&B were more likely to make resolutions over listeners of Alternative Rock, Classic Rock, Rock, Country, News/Talk, Sports and CHR.

Ben Marcotte Named PD of Rock 105 and KGB San Diego Ben Marcotte iHeartMedia has named Ben Marcotte Program Director of Rock KIOZ (Rock 105.3) and heritage Rock 101.5 KGB in San Diego, effective immediately. In his new role, Marcotte will oversee programming as well as social and digital strategy for both stations. He will report to iHeartMedia Executive Vice More

KiKi B. Jones Named WAMO Pittsburgh Brand Manager KiKi B. Audacy has elevated KiKi B. Jones to Brand Manager of WAMO 107.3 in Pittsburgh. In her new role, Jones will oversee the station's content strategy, talent, operations and branding while continuing to host middays weekdays from 10am-4pm ET. "I've had the privilege of knowing KiKi for over 10 years and More

Study: Radio Campaign Drove Retail Foot Traffic Cumulus Media and Westwood One An AM/FM radio advertising campaign for a major retailer generated a 34% lift in foot traffic during a Valentine's Day promotion, according to a new analysis highlighted by the Cumulus Media | Westwood One Audio Active Group. The study, conducted by location analytics firm Placer.ai, examined store More

BFOA Names First Scholarship Fund Recipients Broadcasters Foundation of America (BFOA) The Broadcasters Foundation of America (BFOA) has named Nathaniel Bradley and Inoa Manfredy as the inaugural recipients of its Scholarship Fund, with each receiving $10,000 toward college tuition. The needs-based program was created to support students from broadcast families who are More

SiriusXM Names Sean Gibbons Chief P&T Officer Sean Gibbons SiriusXM has promoted Sean Gibbons to Senior Vice President and Chief Product and Technology Officer, overseeing product and technology operations across SiriusXM and Pandora. Gibbons will report to SiriusXM CEO Jennifer Witz and join the company's Executive Leadership Team. His responsibilities include More

1010 WINS Sets 25th Anniversary 9/11 Coverage Audacy's 1010 WINS in New York will provide extensive live coverage of events marking the 25th anniversary of the September 11 terrorist attacks on Friday. Coverage will begin at 8:30am ET with the annual 9/11 Memorial ceremony. Reporters Juliet Papa and Scott Stanford will More