Report: New Year Resolutions Resonate with Radio Listeners

RADIO ONLINE | Thursday, December 27, 2018 | 12:32pm CT

Westwood One

Radio listeners have a lot to say about their New Year resolutions, and a lot of it plays out by age, format, and gender reports Westwood One. According a recent national study among 377 respondents, conducted by Maru/Vision Critical between November 9-November 18, radio listeners are hot to get healthy and not hot to make resolutions after a certain age.

• The most popular resolutions for 2019 are: exercise more/improve fitness (42%), save more money (41%), and eat healthier (38%).

• Nearly all of the New Year's resolution skew younger towards Millennials 18-34. Maybe as consumers get older the mystique behind making New Year's resolutions starts to fade.

• Men are two times less likely to choose a New Year's resolution for 2019 versus women. Still, the number one resolution for both demographics is to exercise more/improve fitness.

• Improving fitness and health along with saving money also rose to the top among most frequent format listeners.

The study also showed that listeners of Soft Rockm Hip Hop and R&B were more likely to make resolutions over listeners of Alternative Rock, Classic Rock, Rock, Country, News/Talk, Sports and CHR.

Cumulus Revenue Falls 9.7% in Second Quarter Cumulus Media Cumulus Media reported second quarter 2026 net revenue of $167.9 million, down 9.7% from $186.0 million a year ago, as declines in its broadcast radio business continued to weigh on results. The company posted a net loss of $9.2 million, compared with a loss of $12.8 million in the year-ago quarter. Adjusted More

Cumulus Cuts Hit More Veteran Radio Personalities Cumulus Media Cuts Cumulus Media's nationwide workforce reductions continue to claim veteran radio personalities, with departures reported in Norfolk, Syracuse and Columbia, MO. In Norfolk, Brandon "Shaggy" Stokes says he is no longer with CHR WNVZ (Z104), ending a 25-year run with the station. More

2026 National Edward R. Murrow Winners Announced Edward R Murrow Awards The winners of the 2026 National Edward R. Murrow Awards have been announced, recognizing outstanding achievements in broadcast and digital journalism. The annual honors recognize reporting that informs communities, holds those in power accountable and demonstrates excellence in More

Saga Q2 Revenue Falls 6.5% to $26.4 Million Saga Communications Saga Communications reported second quarter 2026 net revenue of $26.4 million, down 6.5% from $28.2 million in the same period a year ago. Station operating income fell 50.6% to $3.0 million. Station operating expenses increased 5.4% to $23.4 million, or 3.9% excluding non-cash More

Texas Radio Hall of Fame Names 2026 Inductees Texas Radio Hall of Fame The Texas Radio Hall of Fame has announced its Class of 2026, with voting members selecting 20 radio professionals for induction, including honorees in the organization's new "Small Markets/Big Voices" category. The Class of 2026 includes Doug Abernethy, Brenda Adriance-Fox, "Lisa Lisa" Bonnani, Bruce More

Nick Rivers Joins Beasley Charlotte as Assistant PD Nick Rivers Beasley Media Group has named Nick Rivers Assistant Program Director for Country WSOC-FM (Country 103.7) and AC WKQC-FM (K104.7) in Charlotte, effective August 24. Rivers will also host afternoon drive on Country 103.7, filling the opening created by Charlie & Debbie's recent move to mornings. Rivers More