Report: New Year Resolutions Resonate with Radio Listeners

RADIO ONLINE | Thursday, December 27, 2018 | 12:32pm CT

Westwood One

Radio listeners have a lot to say about their New Year resolutions, and a lot of it plays out by age, format, and gender reports Westwood One. According a recent national study among 377 respondents, conducted by Maru/Vision Critical between November 9-November 18, radio listeners are hot to get healthy and not hot to make resolutions after a certain age.

• The most popular resolutions for 2019 are: exercise more/improve fitness (42%), save more money (41%), and eat healthier (38%).

• Nearly all of the New Year's resolution skew younger towards Millennials 18-34. Maybe as consumers get older the mystique behind making New Year's resolutions starts to fade.

• Men are two times less likely to choose a New Year's resolution for 2019 versus women. Still, the number one resolution for both demographics is to exercise more/improve fitness.

• Improving fitness and health along with saving money also rose to the top among most frequent format listeners.

The study also showed that listeners of Soft Rockm Hip Hop and R&B were more likely to make resolutions over listeners of Alternative Rock, Classic Rock, Rock, Country, News/Talk, Sports and CHR.

AM Radio Bill Added to House Transportation Package Radio Dial National Association of Broadcasters President and CEO Curtis LeGeyt praised the House Committee on Energy and Commerce for including the AM Radio for Every Vehicle Act in its surface transportation reauthorization package, marking another step forward for the bipartisan legislation More

Netflix to Stream ''The Breakfast Club'' Live Daily ''The Breakfast Club'' iHeartMedia and Netflix announced that The Breakfast Club will begin streaming live daily on Netflix starting June 1, marking the platform's first weekday live daily program. The move expands the companies' previously announced video podcast partnership and brings the nationally syndicated radio show to a More

Johnjay & Rich's Noah Appears on ''The Price Is Right'' Johnjay & Rich's Noah on ''The Price Is Right'' Fans of syndicated Johnjay & Rich Show got a surprise dose of daytime television recently when show personality Noah appeared as a contestant on "The Price Is Right." Noah was featured on the May 7 episode of the long-running CBS game show and advanced all the way to the Showcase Showdown, becoming one of More

American Ground Radio Debuts on WWRC/Washington DC Salem Media Salem Media announced that "American Ground Radio", hosted by Stephen Parr and Louis R. Avallone, has launched on WWRCM (AM 570 The Answer) in Washington, DC. The program now airs weekday mornings at 7am. ET and features political commentary, cultural discussion, humor, listener interaction, and interviews More

WJR Wins Michigan Station of the Year for 9th Year WJR-AM/Detroit Cumulus Media's News/Talk WJR-AM/Detroit has been named Commercial Station of the Year by the Michigan Association of Broadcasters, marking the ninth consecutive year the station has earned the honor. WJR has now received Station of the Year recognition 28 times in the last 32 years. The honors were More

CRB Names Agenda Committee for CRS 2027 Country Radio Seminar Country Radio Broadcasters has announced the leadership team and members of its 2026-2027 Agenda Committee for the upcoming Country Radio Seminar. Brittani Johnson of The Core Entertainment will serve as Chair of the committee, joined by Vice Chairs Krista Hayes of BMG and Kevin Callahan of Pamal More