Report: New Year Resolutions Resonate with Radio Listeners

RADIO ONLINE | Thursday, December 27, 2018 | 12:32pm CT

Westwood One

Radio listeners have a lot to say about their New Year resolutions, and a lot of it plays out by age, format, and gender reports Westwood One. According a recent national study among 377 respondents, conducted by Maru/Vision Critical between November 9-November 18, radio listeners are hot to get healthy and not hot to make resolutions after a certain age.

• The most popular resolutions for 2019 are: exercise more/improve fitness (42%), save more money (41%), and eat healthier (38%).

• Nearly all of the New Year's resolution skew younger towards Millennials 18-34. Maybe as consumers get older the mystique behind making New Year's resolutions starts to fade.

• Men are two times less likely to choose a New Year's resolution for 2019 versus women. Still, the number one resolution for both demographics is to exercise more/improve fitness.

• Improving fitness and health along with saving money also rose to the top among most frequent format listeners.

The study also showed that listeners of Soft Rockm Hip Hop and R&B were more likely to make resolutions over listeners of Alternative Rock, Classic Rock, Rock, Country, News/Talk, Sports and CHR.

Cumulus Cuts Staff in Multi-Market Layoff Round Cumulus Media Cumulus Media has enacted a new round of layoffs affecting air talent, programmers and management across multiple markets as the company continues its financial restructuring. The company has not disclosed how many employees were impacted, but departures confirmed through media reports span stations in More

Magnum to Acquire Sparta-Tomah Radio Outlets Magnum Media Magnum Communications has reached an agreement to acquire four western Wisconsin radio outlets from Sparta-Tomah Broadcasting Co., with an application for the sale to be filed with the FCC. The transaction includes Country WCOW-FM (97.1), News/Talk WKLJ-AM (1290), translator More

97 Rock Adds Peck, Sylvester to Bills Coverage Paul Peck and Kevin Sylvester As Buffalo Bills football returns to WGRF-FM (97 Rock), the station is expanding its game day coverage with the addition of veteran Buffalo sportscasters Paul Peck and Kevin Sylvester. The pair will host the first two hours of the station's pregame coverage, beginning four hours before kickoff each week. More

WWNN Launches Weekend Business Reports Worldwide News Network (WWNN) Worldwide News Network (WWNN) has expanded its programming lineup with the launch of WWNN Weekend Business Reports, a new weekend feature focused on business, financial markets and the economy. The reports debuted Saturday, August 1, on Hubbard's WTOP in Washington, DC, becoming the first affiliate to carry More

Family Life to Acquire WOGI-FM for $1 Million Family Life Radio Family Life has reached an agreement to acquire Country WOGI-FM (104.3) in Moon Township, PA, and Pittsburgh translator W288BO (105.5) from Forever Media for $1 million. WOGI-FM operates with 13,000 watts and serves the greater Pittsburgh area. The acquisition will add the station More

Shalom South Florida Marks 40 Years on the Air Roni Shalom South Florida, one of the nation's longest-running Jewish radio programs, will celebrate its 40th anniversary with special broadcasts on Sunday, August 9 and August 16. Hosted by Roni since its debut in August 1986, the weekly program airs Sundays from 9:30-11am and features More