Report: New Year Resolutions Resonate with Radio Listeners

RADIO ONLINE | Thursday, December 27, 2018 | 12:32pm CT

Westwood One

Radio listeners have a lot to say about their New Year resolutions, and a lot of it plays out by age, format, and gender reports Westwood One. According a recent national study among 377 respondents, conducted by Maru/Vision Critical between November 9-November 18, radio listeners are hot to get healthy and not hot to make resolutions after a certain age.

• The most popular resolutions for 2019 are: exercise more/improve fitness (42%), save more money (41%), and eat healthier (38%).

• Nearly all of the New Year's resolution skew younger towards Millennials 18-34. Maybe as consumers get older the mystique behind making New Year's resolutions starts to fade.

• Men are two times less likely to choose a New Year's resolution for 2019 versus women. Still, the number one resolution for both demographics is to exercise more/improve fitness.

• Improving fitness and health along with saving money also rose to the top among most frequent format listeners.

The study also showed that listeners of Soft Rockm Hip Hop and R&B were more likely to make resolutions over listeners of Alternative Rock, Classic Rock, Rock, Country, News/Talk, Sports and CHR.

Leanne Graham Returns to WRNN Morning Show Leanne Graham Dick Broadcasting Company has announced the return of Leanne Graham to the Hot Talk Morning Show on WRNN (Hot Talk 99.5) in Myrtle Beach. Graham rejoins the station after stepping away in 2021 and will team with morning host Joe Cats and producer DJ Slide. The locally focused program serves Grand Strand More

Audacy Launches Daily WNBA Podcast Series On The Clock Audacy is expanding its women's sports audio lineup with a new limited-run podcast series tied to a pivotal moment for the WNBA. The company's "The Women's Hoops Show," hosted by sports journalist Jordan Robinson, is partnering with MOSH Audio to launch "On the Clock," a daily podcast focused on WNBA free More

iHeart Launches Podcast on UFOs, Hollywood Ties Sound Light & Frequency iHeartPodcasts has debuted a new original series, "Sound, Light and Frequency," examining claims that the U.S. government may have used Hollywood entertainment as a long-term vehicle for UFO disclosure. The 36-episode podcast is hosted by veteran Hollywood writers and producers Bryce Zabel and Brent More

Licata Named CEO of iHeart Multiplatform Group Ann Marie Licata iHeartMedia has named Ann Marie Licata as CEO of its Multiplatform Group, the company's largest operating segment. The Multiplatform Group encompasses the company's Markets Group, which includes more than 860 local broadcast radio stations, as well as its live events and sponsorships division, radio More

Report: Audio Use Surges Among MLB Fans Audacy Insights Audacy reports a growing shift in how fans follow Major League Baseball, with audio emerging as a key companion to live game viewing. In a new Insights report, the company says today's mobile, multitasking audience is increasingly turning to audio for a more flexible and personalized experience. More

WWNC News/Talk Expands to 92.9 FM in Asheville WWNC-AM & FM/Asheville NC iHeartMedia Asheville has expanded the reach of News Radio 570 WWNC by launching a simulcast on 92.9 FM, effective immediately. The move places the station's News/Talk programming on both AM and FM, broadening accessibility for listeners across Western North Carolina. More