Report: New Year Resolutions Resonate with Radio Listeners

RADIO ONLINE | Thursday, December 27, 2018 | 12:32pm CT

Westwood One

Radio listeners have a lot to say about their New Year resolutions, and a lot of it plays out by age, format, and gender reports Westwood One. According a recent national study among 377 respondents, conducted by Maru/Vision Critical between November 9-November 18, radio listeners are hot to get healthy and not hot to make resolutions after a certain age.

• The most popular resolutions for 2019 are: exercise more/improve fitness (42%), save more money (41%), and eat healthier (38%).

• Nearly all of the New Year's resolution skew younger towards Millennials 18-34. Maybe as consumers get older the mystique behind making New Year's resolutions starts to fade.

• Men are two times less likely to choose a New Year's resolution for 2019 versus women. Still, the number one resolution for both demographics is to exercise more/improve fitness.

• Improving fitness and health along with saving money also rose to the top among most frequent format listeners.

The study also showed that listeners of Soft Rockm Hip Hop and R&B were more likely to make resolutions over listeners of Alternative Rock, Classic Rock, Rock, Country, News/Talk, Sports and CHR.

iHeart Retains Top Spot in Podtrac May Rankings Podtrac Podtrac's latest podcast industry rankings show iHeart continuing to dominate the U.S. podcast landscape, while audience growth was widespread across the industry in May 2026. According to Podtrac's Top U.S. Podcast Publishers & Networks ranking, iHeart Audience Network remained the nation's largest More

Loud Media Launches 105.9 GREG FM in Knoxville WGAP-FM (GREG FM)/Knoxville Loud Media has launched a new station in Knoxville, introducing the Greg Beharrell-centered GREG FM format to East Tennessee on 105.9 WGAP. The station, branded as 105.9 GREG FM, features the format developed by YEA Media Group and built around the humor, storytelling, observations and distinctive style of More

Steve Harmon to Host Opry Tribute to Don Williams Steve Harmon Westwood One personality Steve Harmon will take center stage at the Grand Ole Opry this week as guest announcer for "Opry 100 Honors: Don Williams," a special tribute celebrating the legacy of the late country music icon. The event is scheduled for Wednesday, June 10, at 7pm at the Grand Ole Opry House in More

Love Always Grant Expands WPR Music Program Statewide Wisconsin Public Radio (WPR) Wisconsin Public Radio (WPR) will expand its Classical Music Day initiative across the state after receiving a $100,000 grant from the Love Always Foundation. The grant, awarded to the Wisconsin Public Radio Association, will support the growth of the program from its original base in Milwaukee into a More

Salem Launches Talent Agency, Signs First Client Salem Media Salem Media has expanded its presence in the faith-based media sector with the launch of Salem Creators Agency (SCA), a new talent representation venture focused on faith-centric and family-friendly creators. The company also announced that Christian content creator, speaker and media personality Jason More

Spotset Media Reaches Record 19.6 Million Weekly Spotset Media Spotset Media has reached a record weekly audience of 19.6 million Adults 18+, according to Nielsen's Fall 2025 audience estimates, marking the largest reach in the Memphis-based company's nearly 30-year history. The audio network, which connects advertisers with consumers More