Bailey Launches New Cloud Based Affiliate Research Software


Sun Broadcast Group President and founder Jason Bailey has announced that his digital company Reatro Ventures has officially hit the market with a new affiliate relations product available to the radio industry. ARC (Affilaite Research Client) has been Bailey's pet project inside SBG since 2017. Following the purchase of Sun by GMP late last year, Bailey moved the project to his personal company in order to offer it to producers, reps and networks outside of SBG.

Built originally for Sun's affiliate team, ARC is an "all-in-one," cloud-based solution offering information on every radio station in the country with the simple click of a button. Bailey explained, "What used to take our team hours and five different pieces of software to find, research and affiliate radio stations, now takes just minutes. ARC is station information, coverage map and tower overlays, station personnel, syndicated lineups, revenue and barter calculators, performance data and a radio-focused CRM all in one.

For national radio networks ARC allows their outside shows and vendors easy access to add affiliates direct into their traffic and accountability systems. ARC even tracks commission and affiliation goals with both the network managers and the individual reps receiving automated reports to track their progress.

Bailey added, "I'm so excited to introduce ARC to the market. When I saw how helpful it was at SBG and how many hours it saved our reps every day I just knew it needed to be in everyone's hands. It's the first major leap in affiliate relations in a long time and I'm beyond proud of the Reatro Team for their hard work to prepare it for its debut."

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