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Cumulus/Chicago Airing Spots for Crosstown NPR Station


Cumulus Media
Cumulus Media

Cumulus Media's News/Talk WLS-AM, Classic Hits WLS-FM and Alternative WKQX-FM in Chicago are running paid spots for crosstown Chicago Public Media's News/Talk WBEZ-FM, reports Chicago media columnist Robert Feder. He writes that commercials promoting NPR's "Morning Edition" have been running for several weeks as the NPR affiliate seeks to take advantage of an auidence crossover.

Cumulus Chicago VP/Market Manager Marv Nyren, who previously served as VP/Corporate Sponsorships for Chicago Public Media's WBEZ-FM in 2017, told Feder that airing the spots for a non-commericial competitor was an "unusual arrangement despite that it conveys a clear message to check out the competition."

Calling it "mainly a financial decision," Nyren told Feder he welcomed the business as long as he could approve the wording of the spot. He declined to say how much the public broadcaster's ad agency paid.

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